you wish it would be those damn headphones now, right?
U2 is doing an ad where all the money goes to an incredible cause. They are getting no money themselves, only some free publicity.
The only difference between this ad and the Vertigo ad is that it's cool to like Apple and not cool to like a bank.
Reality is Apple has some very shady business dealings and human rights issues themselves, as many large companies do. And this ad is actually more socially responsible by a country mile than the vertigo ad, which resulted only in profits for Apple and U2 (via iPod sales and iTunes downloads).
2004 ad = strictly for profit, yet done with giant corporation that people think is cool, so okay
2014 ad = 24 million dollar donation (and growing) to worthy cause, giving away 2 million downloads without seeing a dime, but with a giant corporation that people don't think is cool, so its baaaaad. Very bad.
At halftime of the Super Bowl, the score is Perception 7, Reality 0.
Sent from my android cause iphones are for old people