I guess I just don't see that it matters. I think we may be overestimating just how well we thought this music should have been received. In the end tho, the release method isn't realllly the thing that's hurting physical sales, it actually helped boost back catalogue sales a bit, and demand for tickets will remain as high if not higher than always once the tour rolls around. And SOE will likely be fairly well received as well.
It's easy to focus on the negative. But there's still a ton of positive chatter about U2, the album, and now a bit of backlash against the haters..lol
Sent from my ass crack
My guess is it's not what they expected or wanted, but on what side it washes out certainly remains to be seen.
Things that happen with every U2 release:
Back catalogue bounces back into the charts for a few days/weeks. Strong wrestle between positive and negative reviews, 'chatter' etc. Strengthens next round of ticket sales. No-one gives a shit about the first single.
Best case scenario with this release:
Not only did 10s of millions check it out, but a very healthy % have shown signs of listening to a lot of it and going back to some or all of it quite a bit in the month since. They can also see that a very nice % of that % also have no other U2 albums within their libraries, so good news - potential new fans, new back catalogue sales ahead, and most importantly, ticket$.
With the unique release method they have (as they wished) broken out from the music pages and onto the front pages, and that was overwhelmingly negative and at best did nothing to improve U2's poor general image, at worst buried it further, but fuck it, check those stats above - worth it, will take the consolation prize.
Maybe the icing on the cake is one of the following singles actually getting some airplay, and if not quite being a hit, at least being their first song in over 10 years to get itself really out there and to some degree stand on it's own.
Worst case scenario with this release:
10s of millions checked it out. Or at least checked out a few seconds of a few songs, before mostly either deleting it or showing no signs of having gone back to it since the first few hours after it appeared. The % who are going nuts for it could roughly be translated to something more in line with what they could have expected from a 'very strong/turn back the clock to the early-mid 2000s' regular release. Maybe they've essentially clawed a few people back from the No Line misfire who clearly think this is a bit stronger.
Really believed in the album and thought it would get a hugely positive response. Really believed the release method would be hailed as genius. Really believed there'd be a holy shit wow reaction to both hand in hand. And on the front page, no less. But they hated the release method and are largely indifferent towards the album and this dominated the conversation via the front page, no less, drowning out the regular % of positive reviews and chatter back there on the music pages. U2 still largely considered to be a bloated shadow of their former selves that these days only your middle aged accountant still loves. Fuck.
No-one gives a shit about any of the singles.
Tour will still sell out. Can still afford to operate massive yacht.