Pinball Wizard
Refugee
I've been outraged over the bastardization of Jimi Hendrix in the latest corporate schillery from Pepsi Co. Now how you say, does this commercial differ from other posthumous exploitations? Well, the Hoover commercials didn't imply Fred Astaire's dancing talent was a product of some serendipitous coincidence with a vacuum cleaner... that the two fates were bound.
No, this Pepsi commercial goes beyond decency and disrespect. It's the dishonouring of an artist with no penchant for product-association. To my knowledge this wasn't done at the permission of Hendrix's estate... and why would it be? Does it present a positive towards his legacy?
Maybe I'm just a purist, but trying to forge a connection between a softdrink and a creative journey is deplorable. If it was a commercial for some sort of opiate, I might have fewer reservations...
Thoughts?
No, this Pepsi commercial goes beyond decency and disrespect. It's the dishonouring of an artist with no penchant for product-association. To my knowledge this wasn't done at the permission of Hendrix's estate... and why would it be? Does it present a positive towards his legacy?
Maybe I'm just a purist, but trying to forge a connection between a softdrink and a creative journey is deplorable. If it was a commercial for some sort of opiate, I might have fewer reservations...
Thoughts?
Last edited: