Something to do with the blackberry phone.there was a no line on the horizon app for it.
With blackberry sponsoring the 360 tour aswell they must of done a deal then for it
I never heard about it either. But then, I have an iPhone.
This app idea is good. But there are many questions.
Many of the most popular apps, like Angry Birds, have periodic updates. Angry Birds will come up with new levels or new ways to play. For less than a dollar, one has days of enjoyment (if one likes the game).
Could music be this way? And if so, how?
For example, does Sting plan on selling a Sting App for, oh, $9.99? What comes on that app? Will it contain his current release and then subsequently old releases? Will any new releases come with that app?
And is this music app a true money making situation?
Some may say that right now, few CD's (relatively speaking) are being sold - people illegally download. So there's NO (or little) money being made. The app at least brings in some. But will it be enough? Or will the Sting App, for example, have to sell for $20 or $50 or more to justify itself? Will each "upgrade" be another $5 or more?
If the music industry had its way, they'd want to charge $1 or more per song. But that's led to the cherry-picking of iTunes. If one wants to sell an entire album, the app seems a good way, but only if it's also a good deal. Otherwise, people won't pay. Fans will buy an entire album, just like the do on iTunes now. How will this app improve upon iTunes?
If the app is a good price and contains catalog and new releases, established artists will probably benefit more at first. Sting as a solo artists and as part of the Police has a great catalog. People may pay for that app. But will they do that for a new artist, who may release one album and quit?
The big question, of course, is will this app help deter illegal downloading? I'm fearing it will not. iTunes has at least boosted the sales of selected songs. This is being done at the expense of album sales, but at least hit songs may sell in the millions. It's a bit reminiscent of the 50's and 60's when 45 rpm's were the big sellers, not LP's. But the music industry makes more money from LP's (or CD's). Will this app attract people back to the full album?
So I like the idea, just not sure if it's been thoroughly flushed out as the new direction of releasing music.