oh c'mon, American Idol, Pop Idol, Pop Rivals, Fame Academy, Simon Cowell Inc. etc etc... It's not about music, it's about corporations exploiting people's dreams and insecurities. It's like a modern day Victorian Freak Show, a vehicle for Cowell's continent sized ego...
I don't want Bono involved in this utter rubbish, exposure or no exposure. It's wrong and it debases music as an art form. This reality rubbish is all over the UK and it just elevates idiots into tabloid fodder and creates pathetic vacuous role models for a new "lost" generation lacking in real heroes and anything with real substance... Maybe Bono should go in the Big Brother house for 6 weeks while the rest of the band make the new album, that will get him decent exposure...
IMO there's a line, and this crosses it. It legitimises almost everything that is wrong with popular culture, not everything Bono does has to be the "right" thing... The moment the validity of the "cause" makes him beyond criticism, is a sad moment IMO.
The means are sometimes as important as the message... To me this cheapens the message, it just packages it up into a commodity, like a wristband or a badge maybe. Yes, you get the initial impact of the cause, but as soon as you turn the TV off or the wristband gets dirty the message is forgotten, much like the winners of these competitions, 15 minutes of fame, and then consigned to the dustbin of history. There is only so many times you can do this before people in general get "cause fatigue"...
Bono is an artist, and he has a responsibility to his art...
Oh I dunno, I guess this just gets under my skin, excuse me...