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Shmoozing Celebs Is a Whole New Bag
By Stacy Perman
Lash Fary is doing a little product testing. That's to say he has just indulged in a leisurely acupuncture treatment. "I like free stuff, too" laughs the founder and president of Distinctive Assets, an entertainment marketing company based in Santa Monica, Calif. "It's really in the best interests of my clients."
Then again, Fary's clients include the Grammy Awards. His outfit is charged with putting together the official Grammy goodie bag -- worth over $30,000 -- that will be given to presenters this weekend. That means collecting lavish products fit for Hollywood royalty and coveted by the hoi polloi.
SULTANS OF SWAG. In addition to the gratis acupuncture, this year's bag will be stuffed with an assortment of luxury gifts, including complimentary Lasik eye surgery (worth $5,600), a one-year membership at celebrity fitness mecca Sports Club/LA ($4,000), and a U2 Special Edition iPod ($450) to listen to on the treadmill.
To read the entire article on Grammy Goodie bags, visit: http://story.news.yahoo.com/news?tm...&e=3&u=/bw/20050211/bs_bw/sb200502116228sb017
Thanks to doctorwho!
By Stacy Perman
Lash Fary is doing a little product testing. That's to say he has just indulged in a leisurely acupuncture treatment. "I like free stuff, too" laughs the founder and president of Distinctive Assets, an entertainment marketing company based in Santa Monica, Calif. "It's really in the best interests of my clients."
Then again, Fary's clients include the Grammy Awards. His outfit is charged with putting together the official Grammy goodie bag -- worth over $30,000 -- that will be given to presenters this weekend. That means collecting lavish products fit for Hollywood royalty and coveted by the hoi polloi.
SULTANS OF SWAG. In addition to the gratis acupuncture, this year's bag will be stuffed with an assortment of luxury gifts, including complimentary Lasik eye surgery (worth $5,600), a one-year membership at celebrity fitness mecca Sports Club/LA ($4,000), and a U2 Special Edition iPod ($450) to listen to on the treadmill.
To read the entire article on Grammy Goodie bags, visit: http://story.news.yahoo.com/news?tm...&e=3&u=/bw/20050211/bs_bw/sb200502116228sb017
Thanks to doctorwho!