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Viewpoint Renews Partnership with ONE: the Campaign to Make Poverty History; Bono Calls Viewpoint ''Our Paul Revere in Cyberspace''
The ONE Campaign, a new effort to rally Americans one by one to fight the emergency of global AIDS and extreme poverty, and Viewpoint, a leading internet marketing technology company, today announced a renewal of Viewpoint's partnership with ONE.ORG to raise awareness for the ONE Campaign.
ONE engages Americans through a diverse coalition of America's most well-known and respected non-profit, advocacy and humanitarian organizations to show the steps people can take, ONE by ONE, to fight global AIDS and extreme poverty. From the Heartland to Hollywood, Americans from every state and across the political spectrum are uniting as ONE. Americans are encouraged to lend their voices to ONE by visiting ONE.ORG and signing the ONE Declaration.
In the months leading up to the G8 Summit last July, Viewpoint joined with ONE.ORG to enlist one and a half million Americans through an unprecedented online public awareness campaign. Viewpoint, through its Unicast advertising group, delivered approximately 30 million online ads per day thanks to the generous ad space donations its received from its publishing partners including Time Warner's AOL, 24/7 Real Media, Microsoft's MSN, Google, MSNBC, The New York Times' About.com, Gamespot.com, Accuweather.com, Right Media, ValueClick, and Viacom's CBS.com, CBS News and UPN.
As a result of the extraordinary success of that campaign, the ONE Campaign and Viewpoint have agreed to renew their ground-breaking partnership. Under this relationship, Viewpoint will continue to provide online advertising support through its Unicast adverting group as well as interactive creative services through Viewpoint's creative services team.
Bono, lead singer of U2 and co-founder of DATA (debt, AIDS, trade, Africa), a founding member of the ONE Campaign, drew upon history to describe Viewpoint's role in this revolutionary effort. "Over 1.5 million Americans are now part of ONE: The Campaign to Make Poverty History," said Bono. "Viewpoint has been our Paul Revere in cyberspace."
"It is a testament to Bono's phenomenal work to fight global aids and poverty that this campaign has been so successful so far," said Patrick Vogt, CEO of Viewpoint. "The ONE Campaign has effectively employed the power of the web to galvanize people one by one toward this very worthy cause, and Viewpoint's digital marketing technology is the perfect vehicle for reaching hundreds of millions of people across the web. Together with our publishing partners we can accomplish a great deal toward making these campaigns successful."
ABOUT ONE
ONE is a new effort by Americans to rally Americans, ONE by ONE, to fight the emergency of global AIDS and extreme poverty. ONE is a coalition of over 1.5 million Americans, founded by 11 of the nation's leading relief and advocacy organizations. ONE believes that allocating an additional ONE percent of the U.S. budget toward providing basic needs like health, education, clean water and food would transform the futures and hopes of an entire generation in the world's poorest countries. ONE also calls for debt cancellation, trade reform and anti-corruption measures in a comprehensive package to help Africa and the poorest nations beat AIDS and extreme poverty. For more information and a list of ONE partners, please visit www.ONE.org.
ABOUT VIEWPOINT
Viewpoint is a leading internet marketing technology company. The Viewpoint Platform is the technology behind some of the most innovative, visual experiences on the Web and on the desktop with leading clients such as America Online, General Electric, General Motors, Hewlett Packard, Lexus, Samsung, Scion, Sony and Toyota. The Unicast Online Advertising Suite - the Company's next-generation ad deployment and management system - and the Viewpoint Toolbar - the Vision for the Future of Search - are the latest breakthrough technologies using the full power of the Viewpoint Platform. More information on Viewpoint can be found at www.viewpoint.com.
The company has 130 employees principally at its headquarters in New York City and in Los Angeles.
--Business Wire
The ONE Campaign, a new effort to rally Americans one by one to fight the emergency of global AIDS and extreme poverty, and Viewpoint, a leading internet marketing technology company, today announced a renewal of Viewpoint's partnership with ONE.ORG to raise awareness for the ONE Campaign.
ONE engages Americans through a diverse coalition of America's most well-known and respected non-profit, advocacy and humanitarian organizations to show the steps people can take, ONE by ONE, to fight global AIDS and extreme poverty. From the Heartland to Hollywood, Americans from every state and across the political spectrum are uniting as ONE. Americans are encouraged to lend their voices to ONE by visiting ONE.ORG and signing the ONE Declaration.
In the months leading up to the G8 Summit last July, Viewpoint joined with ONE.ORG to enlist one and a half million Americans through an unprecedented online public awareness campaign. Viewpoint, through its Unicast advertising group, delivered approximately 30 million online ads per day thanks to the generous ad space donations its received from its publishing partners including Time Warner's AOL, 24/7 Real Media, Microsoft's MSN, Google, MSNBC, The New York Times' About.com, Gamespot.com, Accuweather.com, Right Media, ValueClick, and Viacom's CBS.com, CBS News and UPN.
As a result of the extraordinary success of that campaign, the ONE Campaign and Viewpoint have agreed to renew their ground-breaking partnership. Under this relationship, Viewpoint will continue to provide online advertising support through its Unicast adverting group as well as interactive creative services through Viewpoint's creative services team.
Bono, lead singer of U2 and co-founder of DATA (debt, AIDS, trade, Africa), a founding member of the ONE Campaign, drew upon history to describe Viewpoint's role in this revolutionary effort. "Over 1.5 million Americans are now part of ONE: The Campaign to Make Poverty History," said Bono. "Viewpoint has been our Paul Revere in cyberspace."
"It is a testament to Bono's phenomenal work to fight global aids and poverty that this campaign has been so successful so far," said Patrick Vogt, CEO of Viewpoint. "The ONE Campaign has effectively employed the power of the web to galvanize people one by one toward this very worthy cause, and Viewpoint's digital marketing technology is the perfect vehicle for reaching hundreds of millions of people across the web. Together with our publishing partners we can accomplish a great deal toward making these campaigns successful."
ABOUT ONE
ONE is a new effort by Americans to rally Americans, ONE by ONE, to fight the emergency of global AIDS and extreme poverty. ONE is a coalition of over 1.5 million Americans, founded by 11 of the nation's leading relief and advocacy organizations. ONE believes that allocating an additional ONE percent of the U.S. budget toward providing basic needs like health, education, clean water and food would transform the futures and hopes of an entire generation in the world's poorest countries. ONE also calls for debt cancellation, trade reform and anti-corruption measures in a comprehensive package to help Africa and the poorest nations beat AIDS and extreme poverty. For more information and a list of ONE partners, please visit www.ONE.org.
ABOUT VIEWPOINT
Viewpoint is a leading internet marketing technology company. The Viewpoint Platform is the technology behind some of the most innovative, visual experiences on the Web and on the desktop with leading clients such as America Online, General Electric, General Motors, Hewlett Packard, Lexus, Samsung, Scion, Sony and Toyota. The Unicast Online Advertising Suite - the Company's next-generation ad deployment and management system - and the Viewpoint Toolbar - the Vision for the Future of Search - are the latest breakthrough technologies using the full power of the Viewpoint Platform. More information on Viewpoint can be found at www.viewpoint.com.
The company has 130 employees principally at its headquarters in New York City and in Los Angeles.
--Business Wire
