Working title = "Ten Reasons to Exist"?

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Even more, I'd wish they'd do a Trent Reznor and put the album out for digital download on the same day of the announcement. Not even a new single marketing approach. And I think that would give them more hype than a thousand GOYBs.
 
Yes, do a Bowie, but please not with such a lousy song.

Surprise single is good, but the track IMO sucks :down:

U2 will never do this, all hope's in vain.
 
Even more, I'd wish they'd do a Trent Reznor and put the album out for digital download on the same day of the announcement. Not even a new single marketing approach. And I think that would give them more hype than a thousand GOYBs.

I think U2 needs a new management team. Nothing against Paul, but I think ideas like this need to be implemented, and U2/Paul's methods are too rigid and old school. The fact is that top 40 radio largely ignored rock bands, let alone a band of guys in their 50s who are getting played on classic rock stations. To release a pre-album single, much less a music video, is utterly pointless at this point.

The solution: Release the album digitally without a day's notice in about September. Then, the most singleworthy song should be released to radio. This would get EVERYBODY talking, including radio stations, who would then play the song. Do Letterman, Today Show, SNL, make themselves very visable that week or two. A couple club shows never hurt either. Then, after the hype dies down, release it in a physical form in November for the Christmas shoppers. Also wouldn't hurt to do a short arena tour during this time. Play up the whole "midlife crisis era" that was NLOTH-360-Spiderman, and how they've found their way back to their true passion: U2.

Of course, it also would help if the album was really good. There needs to be somebody that refuses to let them release a song like GOYB. Somebody to say "hey Bono, if you release that song you'll embarass yourself, your bandmates, your family and your fans!"
 
It doesn't really matter what they do. If the singles are great, the album will sell. If the singles are crap, the album will not sell. Not exactly quantum physics.
 
There needs to be somebody that refuses to let them release a song like GOYB. Somebody to say "hey Bono, if you release that song you'll embarass yourself, your bandmates, your family and your fans!"

From everything I've read, and from some inference of what else we know, I reckon that Brian Eno and Daniel Lanois may have done exactly that. It certainly sounds like Eno wasn't a fan of GOYB.

But I'm totally agreed with everything you've described above. It would be a great way to get an album out there and cause massive debate about the record.

BUT - and it's a very big but - the music must match the hype or they'll be sunk without a trace and that would be that from U2.

Why was In Rainbows so successful? Not simply because of the distribution model that Radiohead used but because it's a bloody good record, possibly their best, and they knew they could stand behind it.

That's what U2 need right now - and I think, amongst all of the fear of failure that you can smell around the band right now, there's also a burning desire to release something only if it's *that* good.
 
U2 Album 2013/2014/2015/2016
"When Love Reigns, It Pours"

Beatles%20umbrella%20shot.jpg


boomtish
 
"When Love Reigns, It Pours" ... classic Bono-cut cheeziness

Cover Art:
Corner of a W 4th Street, Greenwich Village, with NYC street sign
Pouring rain
3/4 band members on sidewak w/ umbrellas
...facing...
4th man on street w/o umbrella, drenched

They all must look like really miserable fucks, esp. 4th drenched man on street.
They must look more miserable than this album cover:
u2atomic-bomb.png


=====
TOUR: When the Bottom Fell Out
Staging: One big crater mudpit, so they have to perform to everyone above them. (nosebleed performing)
Touring equipment: Earth excavating machine drillers. Drill a stadium, then perform.
 
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"When Love Reigns, It Pours" ... classic Bono-cut cheeziness

Cover Art:
Corner of a W 4th Street, Greenwich Village, with NYC street sign
Pouring rain
3/4 band members on sidewak w/ umbrellas
...facing...
4th man on street w/o umbrella, drenched

They all must look like really miserable fucks, esp. 4th drenched man on street.
They must look more miserable than this album cover:
u2atomic-bomb.png


=====
TOUR: When the Bottom Fell Out
Staging: One big crater mudpit, so they have to perform to everyone above them. (nosebleed performing)
Touring equipment: Earth excavating machine drillers. Drill a stadium, then perform.

genius!! :lol:

(although i reckon the drenched one would look perfectly happy :D )
 
Yvonne Judge ‏@yvonnejudge

This Saturday on @DaveFanningShow on 2fm, Larry Mullen Jnr tells Dave U2 aiming to have new album released by September. #2fm #U2
 
Yvonne Judge ‏@yvonnejudge

This Saturday on @DaveFanningShow on 2fm, Larry Mullen Jnr tells Dave U2 aiming to have new album released by September. #2fm #U2

Ok, if Paul AND Larry say something's happening this year, I just might start believing it! I hope this is true.
 
Well if Larry wants a record out by Sept. I think the rest of the band follows suite??

The way he was talking after NLOTH was released it seemed U2 were calling it a day.

Getting a little excited.....:crack:
 
:laugh: Oh shit, this is going to go according to my awesome predictions. I'm a total psychic.


:D Album fall 2013(though I think I said november, but single in sept) and tour spring 2014.
 
It's always September in the beginning. There were reports like these in 2004 and 2008. Then it becomes November, as in The Bomb's case, or it goes on until March, as in the case of the last album.
 
Well at least they seem to have set themselves a target, which is something. The question is did he mean this September, or September 2018 :D
 
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