U2 is capturing every concert in digital format - U2 Feedback

Go Back   U2 Feedback > Your Blue Room > U2 iNNOCENCE + eXPERIENCE Tour Central - 2015 Archive > General Tour Discussion
Click Here to Login
Reply
 
Thread Tools Search this Thread Display Modes
 
Old 07-31-2015, 11:49 AM   #1
The Fly
 
jaimearodriguez's Avatar
 
Join Date: Sep 2011
Posts: 210
Local Time: 03:09 AM
U2 is capturing every concert in digital format

According to the article:

"U2 has not decided exactly how it will monetize the video it captures from its concerts."

"U2 decided it might be a good idea to capture every concert in a digital format."

(U2 Finds What It's Looking For in EMC Storage | Computer Technology Hardware Solutions and News content from The VAR Guy)

________________________________________________________________

U2 Finds What It's Looking For in EMC Storage

Channel partners are always on the lookout for a new use case for applying technology that not only makes money, but actually might be fun to implement. With that in mind, solution providers should pay a little extra attention to what EMC (EMC) is up to with the rock band U2.

During its iNNOCENCE + eXPERIENCE concert tour, U2 decided it might be a good idea to capture every concert in a digital format. To that end, U2 engaged EMC to deploy an all-Flash array version of VNXe 3200 storage system and its Data Domain backup systems.

Normally found in a 2u rack inside a data center, these 3.5-inch tall storage systems are, at least as far as U2 is concerned, portable. Each night before the concert starts, Live Nation, the company U2 contracted to film its concerts, takes over a suite at the venue to set up systems that capture streaming video using eight high-definition cameras. Each concert can generate as much as 2TB of data, depending on the actual length of the concert and whether there are guest performers joining the band on stage. Connected to both PCs running Windows 7 and Mac OS operating systems, the version of the VNXe storage array being used by Live Nation is configured with 22.9TB of solid-state disk (SSD) storage. The Data Domain systems then provide and addition 6PB of backup storage.

Perhaps most important from Live Nation's perspective, it doesn’t take a dedicated IT staff to set up these systems before every show. The same roadies used to set up the stage and the HD cameras also plug in the EMC storage.

Chris Ratcliffe, senior vice president of Marketing and Product Management for emerging technologies at EMC, said what’s really interesting about all this from a solution provider perspective is that not only is this solution replicable to other live venues, it also can be applied to just about any event, including everything from the local high school football game to, say, graduation ceremonies. Rather than rely on a USB stick to capture video, Ratcliffe said HD video cameras and Flash storage technologies have advanced to the point where arrays can be taken directly to the place where the video needs to be captured to preserve the highest quality video experience possible.

Ratcliffe said U2 has not decided exactly how it will monetize the video it captures from its concerts. But HD video is such a major part of the monetization strategy for just about anybody participating in an event worth preserving for posterity. For solution providers, that means that any firm or company looking to capture video professionally represents a new use case for connecting storage arrays to servers as well as something as simple as a basic PC system.

Of course, not every one of those events may be as cool as a U2 concert. But then again, there are a lot more of them than there are rock concerts.
__________________

jaimearodriguez is offline   Reply With Quote
Old 07-31-2015, 11:55 AM   #2
Rock n' Roll Doggie
 
trevgreg's Avatar
 
Join Date: Aug 2004
Location: Minnesota, USA
Posts: 3,621
Local Time: 02:09 AM
Hmmm... well, now the question is how they're capturing it, exactly. Through the camera guys or ones set up around the place. Both?
__________________

trevgreg is offline   Reply With Quote
Old 07-31-2015, 11:56 AM   #3
Fan & Taper
 
Chrisedge's Avatar
 
Join Date: Jan 2001
Location: So Cal
Posts: 2,265
Local Time: 12:09 AM
^^ that is my industry. (I actually know both "var guys")
Chrisedge is offline   Reply With Quote
Old 07-31-2015, 02:38 PM   #4
War Child
 
bridonohue's Avatar
 
Join Date: Mar 2001
Location: Washington, DC
Posts: 861
Local Time: 03:09 AM
Posted this yesterday, think its possible:

so this is probably way too optimistic, but what if they skipped the traditional dvd for something completely different.

Every show is being filmed and stored in very high quality digital video. Why not make all shows available in a library and let people assemble their own set list from different shows and pay a set price. Limit your custom show to say 25 songs for $25 dollars. The technology isn't overly complicated and their tour sponsor can assist. or apple with iTunes, they have talked about a different way to deliver music. They would probably increase the revenue they would receive because a good number of us would buy more than one show or more than one personalized setlist, whereas we would only buy a single copy if it was a fixed show.

i'm probably overlooking potential problems, but the main one i would foresee is copyright issues with snippets.
bridonohue is offline   Reply With Quote
Old 07-31-2015, 04:27 PM   #5
Blue Crack Addict
 
mikal's Avatar
 
Join Date: Nov 2000
Location: Black Lodge
Posts: 25,511
Local Time: 02:09 AM
Yeah, just sell them all. I would easily drop money on the show I went to along with a couple other ones as well.
mikal is offline   Reply With Quote
Old 08-01-2015, 01:06 AM   #6
Refugee
 
Join Date: Aug 2002
Location: Sydney, Australia
Posts: 2,119
Local Time: 05:09 PM
Boring. Just release the audio from each show. Something for their hard core fans. Serioulsy they've lost it. Everything has to be part of a strategy or campaign. Everything must be 'big'. Absolutely zero connection with their hard core fan base. Their whole existence both musically and personally is entirely corporatised.
AndrewCowley is offline   Reply With Quote
Old 08-01-2015, 02:38 AM   #7
Acrobat
 
Join Date: Jun 2000
Location: New York
Posts: 489
Local Time: 08:09 AM
Quote:
Originally Posted by AndrewCowley View Post
Boring. Just release the audio from each show. Something for their hard core fans. Serioulsy they've lost it. Everything has to be part of a strategy or campaign. Everything must be 'big'. Absolutely zero connection with their hard core fan base. Their whole existence both musically and personally is entirely corporatised.
I would not call having your guitarist and bassist show up unannounced at a fan party corporate. But your point is well taken. They can do more, for e.g. Pearl Jam make a lot more music available to hardcore fans.
__________________

tomtom is offline   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -5. The time now is 02:09 AM.


Powered by vBulletin® Version 3.8.8 Beta 1
Copyright ©2000 - 2019, vBulletin Solutions, Inc.
Design, images and all things inclusive copyright © Interference.com