Negative portrayals of men in advertising / the media - U2 Feedback

Go Back   U2 Feedback > Lypton Village > Free Your Mind > Free Your Mind Archive
Click Here to Login
 
 
Thread Tools Search this Thread Display Modes
 
Old 04-01-2007, 05:25 PM   #1
ONE
love, blood, life
 
financeguy's Avatar
 
Join Date: Dec 2004
Location: Ireland
Posts: 10,122
Local Time: 06:30 PM
Negative portrayals of men in advertising / the media

Here is an interesting article about a topic I haven't seen discussed much (at all?) on here - the negative portrayal of men in advertising and the media in general.

http://www.onlineopinion.com.au/view.asp?article=4907


"Until recently, gender theorists and media researchers have argued or assumed that media representations of men are predominantly positive, or at least unproblematic. Men have allegedly been shown in mass media as powerful, dominant, heroic, successful, respected, independent and in other positive ways conducive to men and boys maintaining a healthy self-identity and self-esteem.

However, this view has come under challenge over the past few years. John Beynon, a Welsh cultural studies academic, examined how masculinity was portrayed in the British quality press including The Times, The Guardian and The Sunday Times over a three-year period from 1999-2001 and in books such as Susan Faludi’s 2000 best-seller Stiffed: The Betrayal of Modern Man. Beynon concluded in his 2002 book, Masculinities and Culture, that men and masculinity were overwhelmingly presented negatively and as “something dangerous to be contained, attacked, denigrated or ridiculed, little else”.

Canadian authors, Paul Nathanson and Katherine Young in a controversial 2001 book, Spreading Misandry: The Teaching of Contempt for Men in Popular Culture reported widespread examples of “laughing at men, looking down on men, blaming men, de-humanising men, and demonising men” in modern mass media. They concluded: “… the worldview of our society has become increasingly both gynocentric (focused on the needs and problems of women) and misandric (focused on the evils and inadequacies of men)”."
__________________

__________________
financeguy is offline  
Old 04-01-2007, 05:29 PM   #2
ONE
love, blood, life
 
A_Wanderer's Avatar
 
Join Date: Jan 2004
Location: The Wild West
Posts: 12,518
Local Time: 03:30 AM
These days clumsy dumb women are certainly underrepresented.
__________________

__________________
A_Wanderer is offline  
Old 04-01-2007, 05:45 PM   #3
Blue Crack Addict
 
deep's Avatar
 
Join Date: Apr 2002
Location: A far distance down.
Posts: 28,501
Local Time: 09:30 AM
As a white male, middleaged, living a very comfortable life on the beach in California I have not felt any back lash from these negative portrayals.

As a matter of fact, I believe that if anything, I have had and do have advantages because of my status.

I suppose if I had gone through a divorce, or a child custody situation, I might have a different opinion.
__________________
deep is offline  
Old 04-01-2007, 06:13 PM   #4
Rock n' Roll Doggie
 
BonosSaint's Avatar
 
Join Date: Aug 2004
Posts: 3,566
Local Time: 01:30 PM
I have sympathy for anyone drawn as an easy target by the media and culture, belittled by sterotypical "truisms"--man or woman. I no more believe in the totality of these images of men than I do women. We poke humor at the opposite gender all the time. I don't see any harm in goodnatured needling; the danger is when it becomes the perceived reality. I don't know that all those images rise to that level, but some do for sure.

Men still hold significant advantage in real life (but, hey, at least I'm not dead), but I don't think negative media representation is the way to handle it. Neither do I think seeing the other as the enemy is.
__________________
BonosSaint is offline  
Old 04-01-2007, 06:22 PM   #5
Jesus Online
 
Angela Harlem's Avatar
 
Join Date: Dec 1969
Location: a glass castle
Posts: 30,163
Local Time: 04:30 AM
I think there's an abundance of negative male imagery in advertising, but we tend not to get worked up over it because we don't often feel much sympathy for the 'marginalised' (?) when their position is typically safer and more secure in general. If the position of men in society wasn't where it is then perhaps women would not be so indifferent and men might complain a bit more seriously.
__________________
<a href=http://img.photobucket.com/albums/v196/angelaharlem/thPaul_Roos28.jpg target=_blank>http://img.photobucket.com/albums/v1...aul_Roos28.jpg</a>
Angela Harlem is offline  
Old 04-01-2007, 06:53 PM   #6
Rock n' Roll Doggie
Band-aid
 
trevster2k's Avatar
 
Join Date: Jan 2001
Posts: 4,330
Local Time: 02:00 PM
Quote:
Originally posted by Angela Harlem
I think there's an abundance of negative male imagery in advertising, but we tend not to get worked up over it because we don't often feel much sympathy for the 'marginalised' (?) when their position is typically safer and more secure in general. If the position of men in society wasn't where it is then perhaps women would not be so indifferent and men might complain a bit more seriously.
You nailed it. Homer Simpson is an icon. Most sitcoms feature a male as a bumbling fool with a big heart. The old days of Father Knows Best are long gone.

I think children would be affected by negative stereotypes in the media of any gender. This "attack" on men is a relatively recent phenomenon and it's affects probably won't be measured properly for a few more years.

If the ONLY men in the media were these negative images, fine, I would whole heartedly agree with the issue as being a problem. But men generally dominate the media and are still portrayed as powerful, successful and dominant for the most part. Men being shown as villains in a movie doesn't count since like in real life most villains in the real world are still men. I don't think this portrayal of men is positive either. Men are allowed to cry, men are allowed to display emotion, men are allowed to love children, and not only want the almighty dollar. I think that is just as an important problem in today's media.
__________________
trevster2k is offline  
Old 04-01-2007, 06:56 PM   #7
BVS
Blue Crack Supplier
 
BVS's Avatar
 
Join Date: Aug 2002
Location: between my head and heart
Posts: 40,698
Local Time: 11:30 AM
Interesting opinion piece, not very convincing to me though. Men still play the majority of roles. So yes in a movie the villian may be a man, but the majority of the heros who destroy the villians are...guess what? MEN. They completely ignore these facts throughout the piece.

Here's another piece I found interesting:

"The research found that men are also objectified in women’s magazines and popular media in the same ways that women were in male-orientated media for several generations, but which is now regarded as blatantly sexist and “politically incorrect”. For instance, Cosmopolitan magazine’s “Guy without a shirt” section features male pin-ups such as David Beckham - for example, “Want to see Becks take a free kick - naked” (October 2003). The top-rating TV program, Sex and the City has extensively portrayed men as little more than sex objects and “handbags” for women’s amusement and pleasure."

Are you serious? "Were" objectified? You've got to be kidding, for every Cosmo there is a Maxim, FHM, Details, GQ, Playboy, etc...

This alone makes it obvious this opinion piece is a piece of...
__________________
BVS is offline  
Old 04-01-2007, 07:05 PM   #8
Rock n' Roll Doggie
 
BonosSaint's Avatar
 
Join Date: Aug 2004
Posts: 3,566
Local Time: 01:30 PM
It's ironic that to allow men to cry without rebuke, to love, to set other goals than money or some other kind of dominance is considered by so many to be some kind of "feminization" of men.
__________________
BonosSaint is offline  
Old 04-01-2007, 07:07 PM   #9
BVS
Blue Crack Supplier
 
BVS's Avatar
 
Join Date: Aug 2002
Location: between my head and heart
Posts: 40,698
Local Time: 11:30 AM
__________________
BVS is offline  
Old 04-02-2007, 05:10 AM   #10
LJT
Rock n' Roll Doggie
VIP PASS
 
LJT's Avatar
 
Join Date: May 2005
Location: Belfast
Posts: 5,039
Local Time: 06:30 PM
I think a lot of guys are just confused about our role in the world nowadays, just a natural thing from more women coming to the fore I guess, that the media is also uncertain of how to portray us as well.

Are we meant to be stay at home fathers? Display less masculine qualities? Or continue with the traditional male qualities, strong silent type and all that..........It's just a balancing act finding the happy medium, which I think most women managed to work out a decade ago, and since you seem to be much more adaptable creatures the men are left behind a bit in finding this balance.

One thing that I have noticed recently though, there does seem to be very little children's tv on at the moment specifically aimed at boys, or at least some gender neutral programming (everyone watched the Turtles and Thundercats didn't they?) or maybe it's just a lack of decent action cartoons
__________________
LJT is offline  
Old 04-02-2007, 07:40 AM   #11
Rock n' Roll Doggie
VIP PASS
 
Vincent Vega's Avatar
 
Join Date: Jul 2005
Location: Berlin
Posts: 6,615
Local Time: 06:30 PM
OK, King of Queens, Tool Time and The Simpsons aren't really very positive about the image of men, but on the other hand you have Al Bundy still airing
__________________
Vincent Vega is offline  
Old 04-02-2007, 10:19 AM   #12
BVS
Blue Crack Supplier
 
BVS's Avatar
 
Join Date: Aug 2002
Location: between my head and heart
Posts: 40,698
Local Time: 11:30 AM
Quote:
Originally posted by Vincent Vega
OK, King of Queens, Tool Time and The Simpsons aren't really very positive about the image of men,
I would throw According to Jim and Still Standing, etc.

Fat lazy men with hot wives. I'm not sure if this is negative towards men or just society in general. Is it painting men as fat, lazy, beer drinking slobs; or is it telling us that women have to be hot and men don't? Or is it telling us women just settle?
__________________
BVS is offline  
Old 04-02-2007, 10:25 AM   #13
Rock n' Roll Doggie
VIP PASS
 
Vincent Vega's Avatar
 
Join Date: Jul 2005
Location: Berlin
Posts: 6,615
Local Time: 06:30 PM
It shows us that you can be a fat, lazy, beer drinking slob and still get a woman like Leah Remini
__________________
Vincent Vega is offline  
Old 04-02-2007, 10:26 AM   #14
BVS
Blue Crack Supplier
 
BVS's Avatar
 
Join Date: Aug 2002
Location: between my head and heart
Posts: 40,698
Local Time: 11:30 AM
Quote:
Originally posted by Vincent Vega
It shows us that you can be a fat, lazy, beer drinking slob and still get a woman like Leah Remini
So why am I going to the gym?
__________________
BVS is offline  
Old 04-02-2007, 10:45 AM   #15
LJT
Rock n' Roll Doggie
VIP PASS
 
LJT's Avatar
 
Join Date: May 2005
Location: Belfast
Posts: 5,039
Local Time: 06:30 PM
Beacause you are a feminist controlled cyborg

__________________

__________________
LJT is offline  
 

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -5. The time now is 12:30 PM.


Powered by vBulletin® Version 3.8.8 Beta 1
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Design, images and all things inclusive copyright © Interference.com