SOE 23 - Return of the Trolls

[mama cass]

i wonder if they'll send out any French letters

 

[Sken]

U2 are clearly responsible for the eclipse, the blackout letter confirms it.

It has nothing to do with new music.

 

[intedomine]

Fire up!!!! Love the crypticness of it all

 

[Headache in a Suitcase]

Strange how this is a US thing only. Points to 2 separate singles?

Meh... maybe just a quick guerilla marketing campaign to take advantage of the eclipse... and Europe will get their own thing.

 

[Gonna Run 2 U]

So when will we get the likely rolling stone article about the album. October?

 

[HansaTonImbiss]

Gut tells me November or week of release. More likely that we get an elaborate interview with the band about the single and upcoming tour in October, similar to what we saw before the JT tour.

 

[Registered Dude]

So when will we get the likely rolling stone article about the album. October?

I'd love if they put it out to coincide with the album announcement. I dont remember exactly when the HTDAAB article was released, but I feel like it was well before the album

EDIT: looks like it was over a month before

 

[lazarus]

Someone elsewhere criticized U2 by saying that Radiohead used this marketing approach a year ago.

 

[mama cass]

oh man seriously, did no-one get my blinking joke? i thought it was fucking genius!
#storyofmylife

 

[mikal]

Someone elsewhere criticized U2 by saying that Radiohead used this marketing approach a year ago.

Was his name Zoomerang96?

 

[the_fly189]

Another sign.. the band registered this domain a month ago

https://who.is/whois/u2songsofexperience.com

 

[wolbersu2]

Doesn't matter in what way promotion starts. Years ago every arist did the same kind of promotion.
I'm glad there is finally something new on the horizon.

 

[Roland of Gilead]

New, new line on the horizon!

 

[TinKnight]

No Line on the Horizon rerelease confirmed.

 

[womanfish]

So i wonder how many of these letters got sent out. Only seen about 4 or 5 posted on social media. Interestingly that's all it takes, since every major music news site picked up the story.
Just wonder if it was a dozen? or a hundred? or a thousand...?
Will be interesting to see if Europe receives any soon

 

[Registered Dude]

is this even creating buzz on u2.com? does anyone ever pop into Zootopia?

 

[david]

This pretty cool.

 

[U2girl]

Could be the blackout in the US and best thing in Europe?

Would be a first for a U2 lead single...looks like they picked Blackout, and Best thing will be the 2nd single, closer to album release date.

 

[Gonna Run 2 U]

So i wonder how many of these letters got sent out. Only seen about 4 or 5 posted on social media. Interestingly that's all it takes, since every major music news site picked up the story.
Just wonder if it was a dozen? or a hundred? or a thousand...?
Will be interesting to see if Europe receives any soon

In advertising, the response to a direct mail piece is usually 1 and a half percent. They could have sent out several thousand and only had a handful do what they want (in this case without saying, post to social media). The music outlets picked it up for a little more exposure of a coolness factor which I'm sure is what there ultimate goal was.

 

[prbiker15]

is this even creating buzz on u2.com? does anyone ever pop into Zootopia?

A thread with 5 replies.

 

[aMansAman]

Another sign.. the band registered this domain a month ago

https://who.is/whois/u2songsofexperience.com

The Registrants' address is indeed that of Principle Management in Dublin (30/32 Sir John Rogersons Quay)

I will .. just right now ... register this:

www.u2songsofexperience.sucks

.sucks is a legit top level domain (search it here on the official ICANN TLD list: http://data.iana.org/TLD/tlds-alpha-by-domain.txt)

 

[Gonna Run 2 U]

Makes me wonder if this is the first of other letters that are to be mailed. If not, I'm sure they have other plans to build upon this "mystery". So much cooler than randomly dropping an album in my opinion. It makes you anticipate, value, and appreciate what's coming.

 

[lazarus]

is this even creating buzz on u2.com? does anyone ever pop into Zootopia?

A thread with 5 replies.

Are we sure this thread is about the new mailing and not an issue of Propaganda from 2001?

 

[BEAL]

Would be a first for a U2 lead single...looks like they picked Blackout, and Best thing will be the 2nd single, closer to album release date.

I think so too, but as with anything in U2 world, we won't really know for sure until the song is released.

The only way I see Blackout not being the first single is they do another marketing campaign for the Best Thing in the next week

 

[womanfish]

Would be cool to get the Blackout since it would be a completely new tune for us.

 

[david]

Yeah, and Best Thing doesn't scream lead single.

 

[womanfish]

Yeah, and Best Thing doesn't scream lead single.

I know what you mean. Just like Little Things doesn't either. Good album tracks for sure, but how cool would it be to get one of the best songs on the album as the lead single again!?!
Not saying I know that The Blackout is this amazing song, just saying it could be. The others two we know are good, but that's about it.

 

[superchuk5]

So... how about that new music format on which U2 is partnering with Apple and will apparently be introduced with this album?

 

[Gonna Run 2 U]

So The Blackout was confirmed as the video they were shooting in that hall with the fans, beer on site and it was confirmed that the best thing wasn't even played there correct? They played light from home after they were done or whatever it's called? Best thing was implied as a video being shot from the sign at the concert and the lyrics on the chicks back? Now with the blackout letter I would think that's going to be the first single contrary to what others have reported. Just seems to be more "official" activity around it.

 

[Herco]

Would be cool to get the Blackout since it would be a completely new tune for us.

Not for all of us ?