for those of you who haven't picked it up yet, it's a must. it is by far the best one yet. i'm still amazed that year after year the guys at EA sports continue to top themselves, but they deffinetly have done it again. they added a new feature to franchise mode this year... owner mode. you get to set ticket prices, concession prices, parking prices, higher and fire head coaches, off.coordinator, def.coordinator, special teams coach, training staff, rename your stadium with a corporate sponsorship, build a new stadium, relocate your team to a new city, change team name, uniforms, logo, etc. etc. etc. alllll on top of the extensive franchise mode that was already in place.
anyone else pick this baby up yet?