I wonder if that's true for "The Miracle" too, which is the first single. There clearly won't be a physical release and given the song is "free", non one will pay for it either.
I think the Grammy's should change their rules as the music industry is not changing too. Sure, there's still iTunes for $$, but more and more artists are doing free releases connected with corporations. It's so easy to download music for free that the only way musicians can make $$ is to release in this format. The days of traditional singles and albums is now over and the Grammy's may have to move with the times.
All of that said, I don't think U2 would win much with this release. SoI may have been nominated for rock album - and that may still occur for the following year. But unless this album surprisingly takes off, I'm not seeing a lot of awards for it.