U2 and Salesforce two year plan

Cancer45 · 04-09-2015, 07:15 PM

Salesforce & U2: 2-Year Tour Sponsorship Commitment Includes A Fan Experience App

DaveC · 04-09-2015, 07:22 PM

Quote:

U2 fans should start getting used to the Salesforce logo for the next two years

BVS · 04-09-2015, 07:48 PM

This partnership makes a little more sense now. This app sounds interesting, how long has Bono been talking about this kind of thing? I'm glad SOE is still being talked about

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Cancer45 · 04-09-2015, 08:29 PM

If I remember correctly bono had been talking about this since 2009 in an interview with Zane Lowe.

**Headache in a Suitcase** · 04-09-2015, 08:43 PM

I'm part intrigued and part disturbed by all of this.

Cancer45 · 04-09-2015, 08:49 PM

Why disturbed?

gareth brown · 04-09-2015, 08:58 PM

glad to see someone's doing even the bare minimum of work on this tour

**Headache in a Suitcase** · 04-09-2015, 09:01 PM

That they seem to be, in a way, using fans as a focus group for their product.

My entire criticism of the band during this entire album cycle is that they are in such a desperate search for "relevance" that they are actually making themselves less relevant and damaging their reputations. They seem to be caring more about making sure people like them than they do about their art. Using SalesForce to collect marketing data on customers as a way to better position themselves in the market place seems at the same time smart and incredibly tacky, lame and more big business than rock band.

I dunno. Maybe I'm reading too much into it.

Mack_Again · 04-09-2015, 09:10 PM

isn't good music all we need? 'cause I remember, the music sales was really good when21 from Adele came out.

But i know that App could (could) be interesting idea. or something.

Hallucination · 04-10-2015, 03:22 AM

I don't think its tacky at all. It's the band embracing the future and being "with the times" in terms of technology. If the music is good or great which SOI is in my opinion they can do whatever they want as far as I'm concerend when it comes to marketing their music. The days of selling out are long gone and let's be honest if U2 wasn't doing this some up and coming artist would be. The truth is I think U2 are actually more in touch with the younger generation(whether that generation is in touch with U2 or not is debateable) than many of their fans are. Including myself when it comes to this stuff. Also people need to get past this resistance to U2 being "big business". They are big business and have been since the 80s.

BVS · 04-10-2015, 06:11 AM

Quote:

Originally Posted by Headache in a Suitcase

That they seem to be, in a way, using fans as a focus group for their product.

My entire criticism of the band during this entire album cycle is that they are in such a desperate search for "relevance" that they are actually making themselves less relevant and damaging their reputations. They seem to be caring more about making sure people like them than they do about their art. Using SalesForce to collect marketing data on customers as a way to better position themselves in the market place seems at the same time smart and incredibly tacky, lame and more big business than rock band.

I dunno. Maybe I'm reading too much into it.

You just defined social media...

Sent from my iPhone using U2 Interference

Mrs. Garrison · 04-10-2015, 11:08 AM

Call me crazy because, well, because i am, but i think u2 should have just sold 'Streets' to a car commercial and hung it up after 360 Tour.

Mack_Again · 04-10-2015, 12:46 PM

Quote:

Originally Posted by Hallucination

I don't think its tacky at all. It's the band embracing the future and being "with the times" in terms of technology. If the music is good or great which SOI is in my opinion they can do whatever they want as far as I'm concerend when it comes to marketing their music. The days of selling out are long gone and let's be honest if U2 wasn't doing this some up and coming artist would be. The truth is I think U2 are actually more in touch with the younger generation(whether that generation is in touch with U2 or not is debateable) than many of their fans are. Including myself when it comes to this stuff. Also people need to get past this resistance to U2 being "big business". They are big business and have been since the 80s.

I do agree that U2 is in touch with current gen. I was quite surprised when Boni supported independent release of music thru soundcloud or even streaming.

Outsider · 04-10-2015, 01:05 PM

To me they seem light years behind on social media compared to several other classic rock acts that have great people running their outlets. The Rolling Stones have an awesome app and FB page. That is the main thing that has frustrated me the most that in 2015, they still haven't figured it out.

I'm sure I'm repeating everything that everyone on here has already pointed out at one time or another but I just don't get it.

Sent from my iPhone using U2 Interference

MissVelvetDress_75 · 04-10-2015, 01:28 PM

Quote:

Originally Posted by Outsider

To me they seem light years behind on social media compared to several other classic rock acts that have great people running their outlets. The Rolling Stones have an awesome app and FB page. That is the main thing that has frustrated me the most that in 2015, they still haven't figured it out.

I'm sure I'm repeating everything that everyone on here has already pointed out at one time or another but I just don't get it.

Sent from my iPhone using U2 Interference

I agree.

I also have no idea what this Salesforce thing is about and not sure if I should even bother caring.

corianderstem · 04-10-2015, 01:47 PM

Agreed, Outsider.

But if they stepped up the social media game and started posting all over the place, it runs the risk of coming across like "Look at these old try-hards trying for relevance!"

But here, by using SalesForce, which is what, again? A social media platform for businesses? It screams "Hello, we are the corporation of U2. Please, youngsters, check us out!"

I think I'd rather see the former.

VintagePunk · 04-10-2015, 07:26 PM

Is it just me, or does it sound like U2 are about to engage in this highly complex "fan experience" experiment, where they will receive data about the habits of their fans (and perhaps prospective fans), how best to market to them, yadda, yadda...while completely blanking on the simple things, like, say, having any sort of social media presence for the last 10 or so years? God. I don't even know any more. Love them, love their music, but they're getting more and more like that out-of-touch uncle that shows up to family gatherings with his flip phone.

clerks · 04-10-2015, 07:34 PM

Salesforce is the name I would use in my screenplay if I was writing a Silicon Valley like spec and was looking for the name of the bad Facebook company. It's so corporate and terrible.

And app sounds like U2 is trying to be hip, but like 4 years behind. But maybe i'm wrong.

I still think the way they "dropped" the album was super awesome, they just should have simply made it a download and not push it to people. Still it's easy to make fun of any band for doing that... but shit what a cool idea. Here's our album, fuck you, see the fans on the tour. I liked that.

But as most on here, we all want more info about tour. Yet, it's exciting to be surprised. Maybe the APP will be cool and let us pick the songs they play each night. Choose the setlist. I can dream right? Even picking one song a night out of 3 choices that vary would be mind blowing for U2 fans.

BVS · 04-10-2015, 07:42 PM

Quote:

Originally Posted by clerks

Salesforce is the name I would use in my screenplay if I was writing a Silicon Valley like spec and was looking for the name of the bad Facebook company. It's so corporate and terrible.

And app sounds like U2 is trying to be hip, but like 4 years behind. But maybe i'm wrong.

Why? Has someone else done something like this already?

I do find it odd that they are making what sounds like can be a bold innovative app, but really suck at normal social media.

Sent from my iPhone using U2 Interference

VintagePunk · 04-10-2015, 07:43 PM

Maybe it will come equipped with a function to capture real time reactions at their shows, sort of like during presidential debates.

Stuck In a Moment -

Streets -

Bono speechifying -

04-09-2015, 07:15 PM	#1
Cancer45 The Fly Join Date: Nov 2013 Posts: 269 Local Time: 11:46 AM	U2 and Salesforce two year plan Salesforce & U2: 2-Year Tour Sponsorship Commitment Includes A Fan Experience App __________________

04-10-2015, 07:43 PM	#20
VintagePunk Blue Crack Distributor Join Date: Jan 2005 Location: In a dry and waterless place Posts: 55,743 Local Time: 12:46 PM	Maybe it will come equipped with a function to capture real time reactions at their shows, sort of like during presidential debates. Stuck In a Moment - Streets - Bono speechifying - __________________

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04-09-2015, 07:48 PM	#3
BVS Blue Crack Supplier Join Date: Aug 2002 Location: between my head and heart Posts: 41,232 Local Time: 11:46 AM	This partnership makes a little more sense now. This app sounds interesting, how long has Bono been talking about this kind of thing? I'm glad SOE is still being talked about Sent from my iPhone using U2 Interference

04-09-2015, 08:29 PM	#4
Cancer45 The Fly Join Date: Nov 2013 Posts: 269 Local Time: 11:46 AM	If I remember correctly bono had been talking about this since 2009 in an interview with Zane Lowe.

04-09-2015, 08:43 PM	#5
Headache in a Suitcase Forum Administrator Join Date: Jul 2000 Location: With the other morally corrupt bootlicking rubes. Posts: 74,524 Local Time: 12:46 PM	I'm part intrigued and part disturbed by all of this.

04-09-2015, 08:49 PM	#6
Cancer45 The Fly Join Date: Nov 2013 Posts: 269 Local Time: 11:46 AM	Why disturbed?

04-09-2015, 08:58 PM	#7
gareth brown Rock n' Roll Doggie VIP PASS Join Date: Nov 2003 Posts: 6,593 Local Time: 03:46 AM	glad to see someone's doing even the bare minimum of work on this tour

04-09-2015, 09:01 PM	#8
Headache in a Suitcase Forum Administrator Join Date: Jul 2000 Location: With the other morally corrupt bootlicking rubes. Posts: 74,524 Local Time: 12:46 PM	That they seem to be, in a way, using fans as a focus group for their product. My entire criticism of the band during this entire album cycle is that they are in such a desperate search for "relevance" that they are actually making themselves less relevant and damaging their reputations. They seem to be caring more about making sure people like them than they do about their art. Using SalesForce to collect marketing data on customers as a way to better position themselves in the market place seems at the same time smart and incredibly tacky, lame and more big business than rock band. I dunno. Maybe I'm reading too much into it.

04-09-2015, 09:10 PM	#9
Mack_Again Rock n' Roll Doggie ALL ACCESS Join Date: Dec 2014 Location: definitely Osaka Posts: 7,124 Local Time: 11:46 AM	isn't good music all we need? 'cause I remember, the music sales was really good when21 from Adele came out. But i know that App could (could) be interesting idea. or something.

04-10-2015, 03:22 AM	#10
Hallucination Refugee Join Date: Nov 2003 Location: Whitehorse, Yukon, Canada Posts: 2,365 Local Time: 11:46 AM	I don't think its tacky at all. It's the band embracing the future and being "with the times" in terms of technology. If the music is good or great which SOI is in my opinion they can do whatever they want as far as I'm concerend when it comes to marketing their music. The days of selling out are long gone and let's be honest if U2 wasn't doing this some up and coming artist would be. The truth is I think U2 are actually more in touch with the younger generation(whether that generation is in touch with U2 or not is debateable) than many of their fans are. Including myself when it comes to this stuff. Also people need to get past this resistance to U2 being "big business". They are big business and have been since the 80s.

04-10-2015, 11:08 AM	#12
Mrs. Garrison Rock n' Roll Doggie ALL ACCESS Join Date: Nov 2006 Location: pig farming in Bolivia Posts: 7,325 Local Time: 11:46 AM	Call me crazy because, well, because i am, but i think u2 should have just sold 'Streets' to a car commercial and hung it up after 360 Tour.

04-10-2015, 01:05 PM	#14
Outsider Refugee Join Date: Oct 2006 Location: Los Angeles Posts: 1,883 Local Time: 09:46 AM	To me they seem light years behind on social media compared to several other classic rock acts that have great people running their outlets. The Rolling Stones have an awesome app and FB page. That is the main thing that has frustrated me the most that in 2015, they still haven't figured it out. I'm sure I'm repeating everything that everyone on here has already pointed out at one time or another but I just don't get it. Sent from my iPhone using U2 Interference

04-10-2015, 01:47 PM	#16
corianderstem Blue Crack Distributor Join Date: Dec 2002 Location: Seattle Posts: 64,498 Local Time: 09:46 AM	Agreed, Outsider. But if they stepped up the social media game and started posting all over the place, it runs the risk of coming across like "Look at these old try-hards trying for relevance!" But here, by using SalesForce, which is what, again? A social media platform for businesses? It screams "Hello, we are the corporation of U2. Please, youngsters, check us out!" I think I'd rather see the former.

04-10-2015, 07:26 PM	#17
VintagePunk Blue Crack Distributor Join Date: Jan 2005 Location: In a dry and waterless place Posts: 55,743 Local Time: 12:46 PM	Is it just me, or does it sound like U2 are about to engage in this highly complex "fan experience" experiment, where they will receive data about the habits of their fans (and perhaps prospective fans), how best to market to them, yadda, yadda...while completely blanking on the simple things, like, say, having any sort of social media presence for the last 10 or so years? God. I don't even know any more. Love them, love their music, but they're getting more and more like that out-of-touch uncle that shows up to family gatherings with his flip phone.

04-10-2015, 07:34 PM	#18
clerks New Yorker Join Date: Nov 2004 Location: NYC Posts: 2,947 Local Time: 12:46 PM	Salesforce is the name I would use in my screenplay if I was writing a Silicon Valley like spec and was looking for the name of the bad Facebook company. It's so corporate and terrible. And app sounds like U2 is trying to be hip, but like 4 years behind. But maybe i'm wrong. I still think the way they "dropped" the album was super awesome, they just should have simply made it a download and not push it to people. Still it's easy to make fun of any band for doing that... but shit what a cool idea. Here's our album, fuck you, see the fans on the tour. I liked that. But as most on here, we all want more info about tour. Yet, it's exciting to be surprised. Maybe the APP will be cool and let us pick the songs they play each night. Choose the setlist. I can dream right? Even picking one song a night out of 3 choices that vary would be mind blowing for U2 fans.