The Bush campaign says it will cease airing a television ad that shows the President speaking in front of a digitally enhanced image of soldiers, altered to make the servicemen appear to be more numerous.
Technology experts have warned that a new digital fake reality could emerge in society unless new rules and laws are implemented to control its rise.
Better Than Being Informed
Bush campaign officials insist the ad, titled "Whatever it Takes," was not meant to be deceptive. But experts say such ads show that an emerging digital reality could pose profound problems for businesses, public institutions and consumers.
"It depends on what you mean when you say 'deceptive,'" said Gartner analyst Daryl Plummer. He says the problem with the Bush campaign ad was not anything noticeable caused by the technology but rather repeated faces, which are not hard to spot. "Had they done it right, no one would have noticed," he said. "