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This was on cnn.com
GRAND RAPIDS, Michigan (AP) -- Rolling Stone magazine has reversed itself and agreed to accept an advertisement for a new translation of the Bible.
After first rejecting the advertisement, Rolling Stone sent Zondervan a contract for a half-page ad in the rock magazine's February 24 issue, said Doug Lockhart, executive vice president of marketing at the nation's largest Bible publisher.
Lisa Dallos, a spokeswoman for Rolling Stone publisher Wenner Media LLC, said Tuesday that the company had "addressed the internal miscommunications that led to the previous misstatement of company policy and apologize for any confusion it may have caused."
Grand Rapids-based Zondervan, a division of HarperCollins Publishers, had bought space in the magazine months ago as part of an ad campaign for a new Bible translation aimed at young people, called Today's New International Version.
But about two weeks ago, Zondervan said it was told that Rolling Stone's policy was not to accept advertisements for religious materials.
Lockhart said the contract sent to Zondervan does not require any changes to the ad, which features a contemplative-looking young man and says the new Bible is "written in today's language, for today's times -- and it makes more sense than ever."
"We're thrilled," Lockhart said.
Other media outlets that agreed to carry the ad include Modern Bride, The Onion, MTV.com and AOL, Lockhart said. AOL, like CNN.com, is a unit of Time Warner.
Watcha think?
GRAND RAPIDS, Michigan (AP) -- Rolling Stone magazine has reversed itself and agreed to accept an advertisement for a new translation of the Bible.
After first rejecting the advertisement, Rolling Stone sent Zondervan a contract for a half-page ad in the rock magazine's February 24 issue, said Doug Lockhart, executive vice president of marketing at the nation's largest Bible publisher.
Lisa Dallos, a spokeswoman for Rolling Stone publisher Wenner Media LLC, said Tuesday that the company had "addressed the internal miscommunications that led to the previous misstatement of company policy and apologize for any confusion it may have caused."
Grand Rapids-based Zondervan, a division of HarperCollins Publishers, had bought space in the magazine months ago as part of an ad campaign for a new Bible translation aimed at young people, called Today's New International Version.
But about two weeks ago, Zondervan said it was told that Rolling Stone's policy was not to accept advertisements for religious materials.
Lockhart said the contract sent to Zondervan does not require any changes to the ad, which features a contemplative-looking young man and says the new Bible is "written in today's language, for today's times -- and it makes more sense than ever."
"We're thrilled," Lockhart said.
Other media outlets that agreed to carry the ad include Modern Bride, The Onion, MTV.com and AOL, Lockhart said. AOL, like CNN.com, is a unit of Time Warner.
Watcha think?
