financeguy
ONE love, blood, life
Here is an interesting article about a topic I haven't seen discussed much (at all?) on here - the negative portrayal of men in advertising and the media in general.
http://www.onlineopinion.com.au/view.asp?article=4907
"Until recently, gender theorists and media researchers have argued or assumed that media representations of men are predominantly positive, or at least unproblematic. Men have allegedly been shown in mass media as powerful, dominant, heroic, successful, respected, independent and in other positive ways conducive to men and boys maintaining a healthy self-identity and self-esteem.
However, this view has come under challenge over the past few years. John Beynon, a Welsh cultural studies academic, examined how masculinity was portrayed in the British quality press including The Times, The Guardian and The Sunday Times over a three-year period from 1999-2001 and in books such as Susan Faludi’s 2000 best-seller Stiffed: The Betrayal of Modern Man. Beynon concluded in his 2002 book, Masculinities and Culture, that men and masculinity were overwhelmingly presented negatively and as “something dangerous to be contained, attacked, denigrated or ridiculed, little else”.
Canadian authors, Paul Nathanson and Katherine Young in a controversial 2001 book, Spreading Misandry: The Teaching of Contempt for Men in Popular Culture reported widespread examples of “laughing at men, looking down on men, blaming men, de-humanising men, and demonising men” in modern mass media. They concluded: “… the worldview of our society has become increasingly both gynocentric (focused on the needs and problems of women) and misandric (focused on the evils and inadequacies of men)”."
http://www.onlineopinion.com.au/view.asp?article=4907
"Until recently, gender theorists and media researchers have argued or assumed that media representations of men are predominantly positive, or at least unproblematic. Men have allegedly been shown in mass media as powerful, dominant, heroic, successful, respected, independent and in other positive ways conducive to men and boys maintaining a healthy self-identity and self-esteem.
However, this view has come under challenge over the past few years. John Beynon, a Welsh cultural studies academic, examined how masculinity was portrayed in the British quality press including The Times, The Guardian and The Sunday Times over a three-year period from 1999-2001 and in books such as Susan Faludi’s 2000 best-seller Stiffed: The Betrayal of Modern Man. Beynon concluded in his 2002 book, Masculinities and Culture, that men and masculinity were overwhelmingly presented negatively and as “something dangerous to be contained, attacked, denigrated or ridiculed, little else”.
Canadian authors, Paul Nathanson and Katherine Young in a controversial 2001 book, Spreading Misandry: The Teaching of Contempt for Men in Popular Culture reported widespread examples of “laughing at men, looking down on men, blaming men, de-humanising men, and demonising men” in modern mass media. They concluded: “… the worldview of our society has become increasingly both gynocentric (focused on the needs and problems of women) and misandric (focused on the evils and inadequacies of men)”."
the men are left behind a bit in finding this balance.
