My perspective will probably be unwelcome since many of you will disagree with it, but I am going to offer it anyway.
I do have Native American ancestry, but majority European ancestry, so perhaps I am slightly allowed to have an opinion on this subject.
The caricature used by the Cleveland Indians is bad, without a doubt. But the simple use of "Chiefs" or "Illini" or the like, accompanied by a more historically accurate, is not offensive to me. And the information that doesn't make the news is the Native American groups who live in communities where the local high school, college or pro team has a Native American mascot, and the Native American group actually SUPPORTS the use of the mascot. Take, for example, the University of Illinois' "Illini" campaign, and the support it has received fromt he Native American community: Over the years, the Chief Illiniwek tradition has had continued endorsement of Native American descendents. Since the tradition's inception in 1926, there has been considerable support for the Chief by Native American leaders, including several that trace their lineage to the original Illini tribes. (from the Honor The Chief alumni site).
But oviously, the media is going to direct its attention to the groups that scream the loudest.
I have never seen a Native American mascot campaign that goes to the detailed extreme as this:
Originally posted by melon:
Or how about white Southerners? Yes, let's have the Detroit Yokels, where the maskot's name is Cletus, an unemployed drunk from Alabama who regularly beats his wife, Brandine. Would that be okay then?
I realize he was using this as an "example" of how offensive "mascots" can be, but I wouldn't be surprised if this were another hint of the poster's regional biggotry shining through (remember, ALL conservative militia types who live in Michigan are actually from the South, as we have been told). But I am yet to see a Native American mascot team portray their symbol in such a way (and I don't even pull for any teams with a Native American mascot).
And WildHoneyAlways, ocu2fan, and Achtung Bubba give excellent examples of caucasian mascots that are met with little or no controversy. And MSU2Mike (welcome back, by the way) reminds us that MOST of these mascot subjects were chosen as TRIBUTES to the native inhabitants of their specific region.
MSU2Mike and melon: Has anyone ever staged a protest over the "Spartan" mascot at MSU?
~U2Alabama