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Old 10-19-2004, 09:33 AM   #1
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What sure-fire marketing strategies for U2 do you recommend?

Well, now that U2 have gone commercial and corporate, what sure-fire strategies do you guys suggest for U2 that can maximize album sales, radio airplay, and band hype?

Here are my recommendations:

1. RANDOMLY INSERT AUTOGRAPHED CD JACKETS

The autograph will be in the back also and the CD jackets should be sealed. Kinda like the baseball card concept where they publish odds of getting insert cards. For example, odds of getting a band member signed CD is 1:100, with gold ink is 1:250. A CD signed by the entire band will have stated odds of 1:10,000 for example. This way, die hard U2 fans might actually buy multiple copies in hopes of scoring a CD with the autograph of their favorite member. And have the autographs numbered and authenticated of course.


2. ADD EXCLUSIVE BONUS-CDs FOR MAJOR US RETAILERS

For example, all Target stores will have the album plus a bonus cd containing only one song - say an acoustic version of Vertigo. Then all Tower Records stores will have a bonus CD of another unreleased song or acoustic/live version of the album song. Then Sam Goody's will have another exclusive then Wallmart another. This will force the hardcore fans to buy multiple copies, or the casual shopper to buy the album because it has a shop-exclusive bonus cd.


3. MAKE TIE-INS WITH MOBILE PHONE MANUFACTURERS

For example Ericsson. Let their latest model phone have some of U2's new songs as part of their standard ring tone offerings and even make it the default tone. They can also have U2 screensavers or phone wallpapers. This will boost phone sales as well as subconsciously keep that new U2 tune in the phone owner's head.

4. INCLUDE THE NEW ALBUM WITH EVERY PURCHASE OF A CONCERT TICKET

Everyone who buys a show ticket gets a copy of the CD. How does that sound? Sure the CD may retail for $12, but the cost of it is much much less. And by the time the tour comes in, the album sales would have already settled down so U2's relations with the record stores won't be tainted badly with U2 including CD's in their tickets. If this tour will have 2 million people, then that's at least 2 million more copies of the album sold. And for those people who will go to multiple concerts and hence get multiple album copies, they will surely be forced to give it to a friend or relative to get them hooked into U2. So does such a trick could only be for the good as it will draw new fans into U2.

5. HAVE TIE-UPs WITH MICROSOFT

Microsoft is no question a monopoly. If U2 can somehow capitilize on that and have themselves integrated in special versions of Microsoft products, then that would surely be a great corporate strategy.

So what other strategies do you guys suggest?

Cheers,

J
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Old 10-19-2004, 11:29 AM   #2
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Re: What sure-fire marketing strategies for U2 do you recommend?

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Originally posted by jick

So what other strategies do you guys suggest?


J

you moving to desert island.
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Old 10-19-2004, 11:40 AM   #3
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Honestly, I'm such a sucker that I might fall hook, line and sinker for a few of these strategies.
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Old 10-19-2004, 12:15 PM   #4
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to jick, u2 is not a band, rather a massive corporation where profits and the bottom line are all that matters.
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Old 10-19-2004, 12:31 PM   #5
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Re: What sure-fire marketing strategies for U2 do you recommend?

Quote:
Originally posted by jick


1. RANDOMLY INSERT AUTOGRAPHED CD JACKETS

Wouldn't that be lovely...?
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Old 10-19-2004, 12:49 PM   #6
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the marketing strategy they're using now is perfectly fine.
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Old 10-19-2004, 01:02 PM   #7
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Re: Re: What sure-fire marketing strategies for U2 do you recommend?

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Originally posted by JOFO



you moving to desert island.

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Old 10-19-2004, 01:33 PM   #8
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Sounds like Jick has a problem with U2's iPod ads...
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Old 10-19-2004, 05:44 PM   #9
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I think they hit it with the whole I-pod thing
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Old 10-19-2004, 05:54 PM   #10
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Re: Re: Re: What sure-fire marketing strategies for U2 do you recommend?

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just a little joke for my friend j.
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Old 10-19-2004, 05:59 PM   #11
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I hate to say it, but J makes a good, though negative point. Say Jick, for your next post come up with something positive (not sarcastic). Think of it as a challenge.
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Old 10-19-2004, 07:02 PM   #12
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Quote:
Originally posted by jay canseco
I hate to say it, but J makes a good, though negative point. Say Jick, for your next post come up with something positive (not sarcastic). Think of it as a challenge.
I've got a better idea!
Let's all make fake "J" posts in honor of Interference's most "colorful" member.

Here's Mine:
COBL is an ok song but it's no "Living on a Prayer" or "Wanted, Dead or Alive".

How'd I do?
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Old 10-19-2004, 07:05 PM   #13
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Quote:
Originally posted by Matthew_Page2000


I've got a better idea!
Let's all make fake "J" posts in honor of Interference's most "colorful" member.

Here's Mine:
COBL is an ok song but it's no "Living on a Prayer" or "Wanted, Dead or Alive".

How'd I do?
pretty good, but even those masterpieces are no "sk8terboy" by avril.
that is where you touch the cusp of heaven on earth.
none of this City Of Blinding Lights nonsense.
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Old 10-19-2004, 07:06 PM   #14
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Re: What sure-fire marketing strategies for U2 do you recommend?

Quote:
Originally posted by jick
Well, now that U2 have gone commercial and corporate...
Ummmmm...they've been doing this since AT LEAST the Popmart tour, which was sponsored by MTV and VH1, both owned by a mega-corporation (so was Elevation).
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Old 10-19-2004, 07:30 PM   #15
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Old 10-19-2004, 08:03 PM   #16
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Adam goes to vegas and gets married
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Old 10-19-2004, 10:52 PM   #17
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Quote:
Originally posted by bcrt2000
Adam goes to vegas and gets married
DAMN too bad Britany is already married or he could marry her for a day or two! Damn! Well, there's always J-Lo...oops she's married too. Hmmm, I guess Adam's out of luck.
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