I live right in the middle of Dayton and Columbus, Ohio. So I get radio stations from both cities. I must say that I have been hearing Vertigo a large amount on stations of various formats. The top 40 stations, the modern rock stations, the CLASSIC rock stations are even playing it.
I have people who have never bought a U2 album in their lives telling me that they are going to buy this new album. I think they are creating a sense of hype that will lead to high album sales. I have a few friends who have always disliked U2 tell me "that's an awesome song." I think it's really going to strike a chord with a lot of people. It's not the strongest U2 song by any means, and I hope the rest of the album is better, but I think it's doing a good job as the first single.
A radio DJ was playing vertigo on the air last night, and after the song he went on for about 3 minutes talking about how much he loves the song. He said he was dancing around his office to it, and people outside were looking in the window, laughing at him. He said "I haven't had a song make me wanna jump up and rock out like that in a long time."