I'm just gonna state the following facts:
It's the first time that U2 release different singles in different parts of the world. This happened with Walk On and Stuck that were released in a different order in the two sides of the Atlantic, obviously in the intention for the maximum sales/chart success. And not only that, we see that Stuck In A Moment now has a new, more american-friendly video (that video with the football game would have failed big time in Europe). And Walk On's video when it will be released in Europe will be the Brazilian version, thought to be better for Europe. If you combine this fact with the BIG production of the Elevation video and its link with the Tomb Raider movie (although it proved a big time failure in the US) you can see that this was also an attempt to drive U2 to success in a way that we have never before seen from the band. Maybe they really understand that this is a turnpoint in their career and it's probably their last chance to really have the general revognition as the Best Band In The World. And the thing is that U2 really are the best band but let's face it, this is not generally acknowledged by the average person but only from the people that are into good music. So, my opinion is that they will be doing more things towards this direction in order to establish their fame.
Here's one more important detail:
I remember one member of the band saying (after Bono's statement in the Grammies about the best band in the world) that these past years they had lost ground in their attempt. And it's true, the POP era was kind of a step back in U2's popularity, I think, and so was the fact that they kind of dind't record albums too often. So, my prediction? Prepare for a new U2 album every 2 years for the few years to come, prepare for some of the best U2 songs ever to be released but also prepare for some more commercial style from our favourite band.
Voxson
It's the first time that U2 release different singles in different parts of the world. This happened with Walk On and Stuck that were released in a different order in the two sides of the Atlantic, obviously in the intention for the maximum sales/chart success. And not only that, we see that Stuck In A Moment now has a new, more american-friendly video (that video with the football game would have failed big time in Europe). And Walk On's video when it will be released in Europe will be the Brazilian version, thought to be better for Europe. If you combine this fact with the BIG production of the Elevation video and its link with the Tomb Raider movie (although it proved a big time failure in the US) you can see that this was also an attempt to drive U2 to success in a way that we have never before seen from the band. Maybe they really understand that this is a turnpoint in their career and it's probably their last chance to really have the general revognition as the Best Band In The World. And the thing is that U2 really are the best band but let's face it, this is not generally acknowledged by the average person but only from the people that are into good music. So, my opinion is that they will be doing more things towards this direction in order to establish their fame.
Here's one more important detail:
I remember one member of the band saying (after Bono's statement in the Grammies about the best band in the world) that these past years they had lost ground in their attempt. And it's true, the POP era was kind of a step back in U2's popularity, I think, and so was the fact that they kind of dind't record albums too often. So, my prediction? Prepare for a new U2 album every 2 years for the few years to come, prepare for some of the best U2 songs ever to be released but also prepare for some more commercial style from our favourite band.
Voxson
