Preforming at the Grammies when they're not nominated, a road in NY gets their name, a whole week Letterman, the roof gig in London and saying that it's a new AB...
Only the single strategy was pretty bad but that wasn't intended.
Well they where probably ASKED to perform at the Grammys and Brits, and i also couldnt imagine them ASKING to have a street named after them, plus they never once said it was a new AB,
as for the UK the rooftop gig and a couple of radio apperances was pretty much it in terms of big promotion, they went on Jonothan Ross but didnt even have an interview until a few months after the album out and that was mainly just to promote the tour/Bono's other activities,