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Old 09-22-2017, 11:12 AM   #1001
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Maybe! I just know that at the time, I worked in a record shop, and the response here in Canada was very much a "meh" from both the casual and fanatic music fans. I dont think anybody voiced active disdain for U2 because of it (certainly compared to the reaction that came with SOI). I guess that's what I was getting it - Boots didnt seem to help them in any way, but it didnt seem to hurt them either

if they wanted to take advantage of whatever relevance they held onto with HTDAAB, they probably shoulndt have waited 5 years


Suppose it was maybe different in different places

I do agree about waiting 5 years but if you consider that the vertigo tour finished in December 2006 and nloth came out February 2009. Thats only just over two years between finishing the tour and releasing the record. Which I don't think is that bad
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Old 09-22-2017, 11:14 AM   #1002
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Boots was a complete dud - so much so, that I dont believe it had an impact on U2 in any way.

People dont remember it as a bad song (and hate u2 for it), they just dont remember it
I agree with you here. But that's kind of the problem. By the time SOI came out, They ended up being out of the loop on radio for not just 5 years, but nearly 9 or 10 because of the disinterest of Boots and subsequent singles.

I think if Magnificent was the first single, it might have been a whole different story for NLOTH as an album, and then a better lead in to SOI. Maybe they wouldn't have done the Apple thing cause they didn't feel desperate to make some crazy huge splash. And so on...

Interesting what a small decision could do to a trajectory of an aging band.

or i'm just full of shit. lol
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Old 09-22-2017, 11:22 AM   #1003
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SOE- 27: And SOE it Begins

Defo think magnificent could have had a better impact for them. Its u2 being u2. It wouldn't have got the wow factor but it would have got the "is that new u2 on the radio" instead of " what's this crap" that boots got

Think the title nloth would have been a good first single aswell. It would have got the "thats u2 being abit different " reaction
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Old 09-22-2017, 11:23 AM   #1004
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I think Boots had zero effect on U2's popularity whatsoever.

SOI is without a doubt the deal-breaker.
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Old 09-22-2017, 11:24 AM   #1005
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I wasn't much older than that. Beautiful Day came out when I was 13

But Cosmo, come on. Some of your list is definitely over-reaching. The Super Bowl performance is irrelevant to any younger person outside the US. Who the fuck recalls that Walk On performance? And Grammys? Yeah nah, those have no credibility to anyone
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So first off, I really thought you were in your 50s, so mind=blown

As for the Super Bowl, I'm using it in the context that it was an experience a lot of younger people had with U2. It's the most watched event in the US and all ages watch it. Fair that people likely don't talk about it now but at the time if a kid were watching, they wouldn't have been annoyed or thought it was cheesy/uncool.

With regard to the Grammys, I'm not saying they prove anything other then if people watched them they saw that this band had songs and albums that were nominated/won. Yeah people don't talk about it now but at the time if a kid were watching, it was a positive U2 experience vs SOI showing up on their phone.

Lastly,that Walk On performance, no one remembers it so fair point. However, it was an epic performance and might be my favorite live performance by them of any song (non-concerts). That ending was magical!

Any way, i think we do agree that ATYCLB and HTDAAB were positive impacts vs negative.
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Old 09-22-2017, 11:26 AM   #1006
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SOE- 27: And SOE it Begins

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I think Boots had zero effect on U2's popularity whatsoever.

SOI is without a doubt the deal-breaker.


Soi got the reaction it did though because nobody was interested in new u2 anymore . People didn't want it. If bomb had of been released the same way everyone would have gone mad but in a good way.

Boots and nloth lost the interest of the non fan which led to the backlash when u2 gave away an album that nobody apart from the fans wanted
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Old 09-22-2017, 11:28 AM   #1007
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if they wanted to take advantage of whatever relevance they held onto with HTDAAB, they probably shoulndt have waited 5 years

I think this is ultimately what it comes down to.

But that's only in terms of new music. I don't think the public at large really cared if U2 had new music or not. 360 was a massive success, and I'd say that was the last time that the overall impression of U2 was positive.

I do think their image is rebounding, slowly but surely.
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Old 09-22-2017, 11:30 AM   #1008
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I'll never forget the franticness of trying to get SOI onto my iPhone. For whatever reason it didn't show up for like four hours. I had to steal my girlfriends phone and listen to it from the shitty phone speakers because my car didn't play nice with her phone.

Probably the like 0.005% of people who wanted the album and I just couldn't get it.
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Old 09-22-2017, 11:39 AM   #1009
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I think this is ultimately what it comes down to.



But that's only in terms of new music. I don't think the public at large really cared if U2 had new music or not. 360 was a massive success, and I'd say that was the last time that the overall impression of U2 was positive.



I do think their image is rebounding, slowly but surely.


Nloth sold really well for its time and compared to other artists that year. What was it 5 million copies sold. In the top ten best selling list of the year. People still wanted new u2 music then, the sales figures proved it. Boots and nloth lost that interests for most people apart from the fans
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Old 09-22-2017, 11:43 AM   #1010
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Boots and nloth lost that interests for most people apart from the fans
I really don't think so.

I know people here hate Boots, but it's reputation out in the rest of the world is non-existent. Why? It got like a week of solid airplay and then it disappeared. Literally no one has an opinion of it because they never heard it except for one week.
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Old 09-22-2017, 11:48 AM   #1011
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I really don't think so.

I know people here hate Boots, but it's reputation out in the rest of the world is non-existent. Why? It got like a week of solid airplay and then it disappeared. Literally no one has an opinion of it because they never heard it except for one week.


It was totally different in the uk. Boots was around for a long while here. The BBC campaign really pushed it
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Old 09-22-2017, 12:02 PM   #1012
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SOE- 27: And SOE it Begins

NLOTH may as well never happened, outside of the fan base. I know people who were fans of ATYCLB and HTDAAB that probably don't even know NLOTH ever existed. Their next opinion of U2 wasn't until SOI became such a big deal, and that wasn't really a good thing. That pretty much stuck a fork in them, as far as appealing to the masses. 4.5 years between HTDAAB and NLOTH, and it makes little impact, and then 5.5 years between NLOTH and SOI, which was their next big public impact, but it was a negative impact. So you have roughly a decade of nothing, and then suddenly all this negative publicity... not going to help matters. They really shouldn't have waited so long between albums... that was part of what killed it.

However, despite this, U2 are still one of the biggest live acts in the world. But now, it's all based on past achievements. Despite their best efforts, they're now at roughly the same point The Rolling Stones were at in the Bridges to Babylon era. New material is just an excuse to get out there rake in the millions off the tour. TBT is their equivalent of "Anybody seen my baby". I know that they probably hate it, but that's reality.
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Old 09-22-2017, 12:27 PM   #1013
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let's just hope that it doesn't take U2 20 years to record whatever their Blue & Lonesome is.

boots may have disappeared but it got slammed when it came out, and nloth didn't get good reviews. people heard about it, and what they heard wasn't good

at the idea of young people caring about U2 playing at or winning Grammys. The only people who care about the Grammys are U2 and Kanye.

I think that Bono palling around with Bush Jr and Blair did as much to hurt their credibility in the 00s as the SOI release did. It made him, and by extension U2, seem to be in cahoots with the corporatist architects of the "War On Terror," and if there's anything that can be said about Young People in the 00s (of which I was one), it's that they did not fucking like George W Bush, Tony Blair, their wars, or Bush's service to the rich at the expense of everyone else.
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Old 09-22-2017, 12:30 PM   #1014
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let's just hope that it doesn't take U2 20 years to record whatever their Blue & Lonesome is.

boots may have disappeared but it got slammed when it came out, and nloth didn't get good reviews. people heard about it, and what they heard wasn't good

at the idea of young people caring about U2 playing at or winning Grammys. The only people who care about the Grammys are U2 and Kanye.

I think that Bono palling around with Bush Jr and Blair did as much to hurt their credibility in the 00s as the SOI release did. It made him, and by extension U2, seem to be in cahoots with the corporatist architects of the "War On Terror," and if there's anything that can be said about Young People in the 00s (of which I was one), it's that they did not fucking like George W Bush, Tony Blair, their wars, or Bush's service to the rich at the expense of everyone else.
I honestly think most people don't give a crap about that. I don't think Bono's lost any sort of credibility at all. I think they're old, and this is the natural cycle of what happens when rock bands get old. Especially rock bands that are old but want to act like they aren't old yet.
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Old 09-22-2017, 01:10 PM   #1015
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I honestly think most people don't give a crap about that. I don't think Bono's lost any sort of credibility at all. I think they're old, and this is the natural cycle of what happens when rock bands get old. Especially rock bands that are old but want to act like they aren't old yet.


I think the main comment I hear, especially off my circle of friends, is that they like the music but "Bono is a complete ####

Bono is fairly hated by most people here. It's got worse as times gone on, started around 2005.

I think the hate for Bono does over shadow u2 for a lot of people
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Old 09-22-2017, 01:19 PM   #1016
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I think the main comment I hear, especially off my circle of friends, is that they like the music but "Bono is a complete ####

Bono is fairly hated by most people here. It's got worse as times gone on, started around 2005.

I think the hate for Bono does over shadow u2 for a lot of people
I get that there are those who dislike him but there are more who either like him or don't give a shit either way.

Regardless - their inability to get new music to breakthrough the mainstream is not a product of whether or not Bono is liked or disliked. He's always been sort of polarizing and it didn't stop massive commercial success for 30 some odd years.

They are just now at the point where they are too old to reach where the mainstream is. They're still massively popular, and are still probably the biggest live draw in the world. It's just that the fan base is old now, and that's never going back.

Trying to pander to the younger crowd in order to achieve the near impossible mainstream success will only further hurt their legacy, as it will cast a shadow over their body of work in the eyes of the younger generations. The JT30 tour was a great way to try and fix this. I just hope they don't throw it all away with shoddy SOE marketing decisions.

People need to stop trying to justify why they can't get a hit single anymore and just accept the natural course of things.
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Old 09-22-2017, 01:42 PM   #1017
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I get that there are those who dislike him but there are more who either like him or don't give a shit either way.

Regardless - their inability to get new music to breakthrough the mainstream is not a product of whether or not Bono is liked or disliked. He's always been sort of polarizing and it didn't stop massive commercial success for 30 some odd years.

They are just now at the point where they are too old to reach where the mainstream is. They're still massively popular, and are still probably the biggest live draw in the world. It's just that the fan base is old now, and that's never going back.

Trying to pander to the younger crowd in order to achieve the near impossible mainstream success will only further hurt their legacy, as it will cast a shadow over their body of work in the eyes of the younger generations. The JT30 tour was a great way to try and fix this. I just hope they don't throw it all away with shoddy SOE marketing decisions.

People need to stop trying to justify why they can't get a hit single anymore and just accept the natural course of things.

I totally agree that a hit single isn't happening, if it did it would be their greatest achievement in my opinion. The boat has sailed for them but they had a great run more then more or less anyone at the top. I respect that they are still trying to achieve it but they need to take note what Alice cooper said a while back and just make music to please the fans. But saying that I love what I've heard of soe and I still love soi so I'm not complaining, what ever they are doing they are doing it right in my opinion
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Old 09-22-2017, 02:40 PM   #1018
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at the idea of young people caring about U2 playing at or winning Grammys. The only people who care about the Grammys are U2 and Kanye.


26 million people watched the 2001 Grammy awards (almost 20 million in 2006)....are you saying U2 being shown performing and winning several awards on that show didn't make any positive impression to the viewers at that time?

I guess then the Apple Ad did nothing either because who cares about commercials.

You wrote that any kid born in 1990 would essentially have negative/uncool associations with U2 and that's just not true up to 2009 or even 2014 for that matter.
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