jick
Refugee
Among their more notable tricks in promoting ATYCLB was a series of small venue concerts, late night TV guestings, and performing for the TRL generation.
I think U2 should do the same thing (something they had never previously done in other albums) - guest in Leno and Letterman -- but I think they should add Conan and Kilborn to that list. U2 should also do some MTV and Much Music stuff to appeal to the younger generation. They should also do Saturday Night Live. And they should do they same closed door concerts to a selected few -- but this time I think it should be through younger contest winners. U2's next album should be promoted as an album that knows no generation gap. They should try to connect with the young. A few TRL type show appearances and a few closed door concerts (or acoustic sets with just Bono and Edge) with just the teens a few weeks before the new album is out will guarantee huge initial sales for U2's new album.
Also they should just limit their release to the new album for November, so that all the Christmas purchases will be concentrated on the new album. But come touring time (perhaps Feb or March) U2 should release Under A Blood Red Sky and Zoo TV Sydney on DVD format. Then by the time Christmas 2005 nears, they should release Popmart Mexico and Best of 1980-1990 in DVD also. I think this will keep them in the limelight and guarantee exposure all year long.
I think the way they promoted POP was a failure (along with the songs they selected as singles). During Achtung and JT, promoting albums wasn't a rocket science yet and they got by through their popularity and fan anticipation. But in this information age, promotional strategies is a necessary element in guaranteeing album sales - and something that has to be carefully planned. I think also U2 should have some sort of interactivity with its fans -- maybe an online poll on what their third single should be. At least that will keep their fans like a part of U2 and part of the U2 decision making process.
So in summary, I think the new album should be promoted the same way as ATYCLB with a little more orientation to the younger listeners. And the promotion should be more intense (more TV appearances). Finally, they should have properly timed DVD releases to keep fan awareness there.
What do you guys think? What promotional strategies should U2 employ for the new album?
Cheers,
J
I think U2 should do the same thing (something they had never previously done in other albums) - guest in Leno and Letterman -- but I think they should add Conan and Kilborn to that list. U2 should also do some MTV and Much Music stuff to appeal to the younger generation. They should also do Saturday Night Live. And they should do they same closed door concerts to a selected few -- but this time I think it should be through younger contest winners. U2's next album should be promoted as an album that knows no generation gap. They should try to connect with the young. A few TRL type show appearances and a few closed door concerts (or acoustic sets with just Bono and Edge) with just the teens a few weeks before the new album is out will guarantee huge initial sales for U2's new album.
Also they should just limit their release to the new album for November, so that all the Christmas purchases will be concentrated on the new album. But come touring time (perhaps Feb or March) U2 should release Under A Blood Red Sky and Zoo TV Sydney on DVD format. Then by the time Christmas 2005 nears, they should release Popmart Mexico and Best of 1980-1990 in DVD also. I think this will keep them in the limelight and guarantee exposure all year long.
I think the way they promoted POP was a failure (along with the songs they selected as singles). During Achtung and JT, promoting albums wasn't a rocket science yet and they got by through their popularity and fan anticipation. But in this information age, promotional strategies is a necessary element in guaranteeing album sales - and something that has to be carefully planned. I think also U2 should have some sort of interactivity with its fans -- maybe an online poll on what their third single should be. At least that will keep their fans like a part of U2 and part of the U2 decision making process.
So in summary, I think the new album should be promoted the same way as ATYCLB with a little more orientation to the younger listeners. And the promotion should be more intense (more TV appearances). Finally, they should have properly timed DVD releases to keep fan awareness there.
What do you guys think? What promotional strategies should U2 employ for the new album?
Cheers,
J