Question about using U2 music in commercials

U2ITNOL · 05-25-2002, 01:50 AM

I was flipping through the tv channels the other day and saw a commerical for a local Chevrolet dealership, one of the smaller Chevy dealers in town. I can't remember the name of the dealer. First time I even heard of them. Anyway, U2's "Beautiful Day" plays throughout the commercial. The guy from the dealership says, "when you shop at so-and-so Chevrolet, it IS a beautiful day!". Typical corny line from a low-budget auto dealership commercial. But they have the good taste to be featuring U2 music. I couldn't help but wonder though if they were breaking any copyright laws? Wouldn't any business be required to get permission from U2 to use even a few seconds from a song during a tv commercial? And likely pay a hefty fee for the usage? I'm having a hard time believing U2 gave permission to a small Chevy dealership in Phoenix, Arizona. This was the first time I've seen a small business, not a major corporation like the NBA, NFL and NBC, use U2 music during a tv commercial.

shaun vox · 05-25-2002, 02:03 AM

well this sucks.

pr0digy · 05-25-2002, 03:37 AM

Ahhh that nothing, I once heard Beautiful Day on a bloody home renovation program.

05-25-2002, 01:50 AM	#1
U2ITNOL Acrobat Join Date: Jun 2001 Location: Tempe, AZ, USA Posts: 435 Local Time: 12:12 PM	Question about using U2 music in commercials I was flipping through the tv channels the other day and saw a commerical for a local Chevrolet dealership, one of the smaller Chevy dealers in town. I can't remember the name of the dealer. First time I even heard of them. Anyway, U2's "Beautiful Day" plays throughout the commercial. The guy from the dealership says, "when you shop at so-and-so Chevrolet, it IS a beautiful day!". Typical corny line from a low-budget auto dealership commercial. But they have the good taste to be featuring U2 music. I couldn't help but wonder though if they were breaking any copyright laws? Wouldn't any business be required to get permission from U2 to use even a few seconds from a song during a tv commercial? And likely pay a hefty fee for the usage? I'm having a hard time believing U2 gave permission to a small Chevy dealership in Phoenix, Arizona. This was the first time I've seen a small business, not a major corporation like the NBA, NFL and NBC, use U2 music during a tv commercial. __________________

05-25-2002, 02:03 AM	#2
shaun vox New Yorker Join Date: Jul 2000 Location: LA.cal ROCKnRoll city! Posts: 3,192 Local Time: 07:12 PM	well this sucks. __________________

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05-25-2002, 03:37 AM	#3
pr0digy The Fly Join Date: Feb 2002 Location: Brisbane, Queensland, AUSTRALIA Posts: 83 Local Time: 05:12 AM	Ahhh that nothing, I once heard Beautiful Day on a bloody home renovation program.