dan_smee
ONE love, blood, life
Releasing it in the shadow of a BIG! NEW! U2! ALBUM! release removes practically all commercial pressure. It can sell 1/4 of NLOTH or HTDAAB and it doesn't matter, or can easily, easily be spun as not mattering. That's the really, really great thing about it, IMO. Without commercial pressure, they can just put whatever the fuck they want on there (remember the talk of instrumentals?)
The problem is though, if it drags, that pressure starts to mount again. So it really does have to land within this Xmas to end-of-tour period. If it doesn't land in there you can guarantee it will be held back and stripped for parts that can be built into the next proper album in four or five years time.
Please, please, please get this done.
Just on the wave of it being the sister album to NLOTH will ensure it sells. Anyone who bought and enjoyed this album will be of the mind to check out the next one. The marketing has already taken care of itself, so theres no outlay, no promo tour, no U2overload prior to release. They are on tour for their recent disc, so people will know they are out there, and this one will definately sell no matter what