I just ordered two of these tees from the Hard Rock Cafe website - one black, one white.
I really can't wait to get them and wear some of Bono's artwork.
Very cool....
Here is an article about this initiative from the WCS website:
http://www.wcs.org/353624/wcs_conservationcotton
WCS Teams Up with Bono
©Julie Larsen Maher
Organic, fair-trade cotton from Africa is making its way onto the backs of U2 fans across the world, thanks to a new partnership between Hard Rock International and the ethical T-shirt company edun LIVE. Founded by U2 frontman Bono and his wife Ali Hewson, edun contributes proceeds from the sale of its 100% African cotton tees to the Conservation Cotton Initiative (CCI), a program run by the Wildlife Conservation Society (WCS). CCI helps lift African farmers out of poverty by providing education on proper land management, organic cotton growing techniques, and wildlife conservation.
The new edun LIVE T-shirt, featuring an image by Bono, is part of Hard Rock International’s Signature Series. Begun in 1990, this philanthropic endeavor partners with world-renowned musicians and bands, who donate imaginative designs for reproduction onto T-shirts benefiting their charity of choice. Bono’s shirt is the 25th in the series, which has also included Eric Clapton, Bruce Springsteen, and Shakira. Together, the group has helped raise millions of dollars for a number of charitable causes worldwide, such as Crossroads Centre Antigua, World Hunger Year, and Amnesty International.
In 2007, Edun and WCS established CCI to improve the livelihoods of communities in Africa by investing in organic, fairly-traded “conservation cotton.” The program promotes development of eco-friendly cotton farming around high biodiversity areas in Uganda, Zambia, and Madagascar to create sustainable livelihoods, enhance economic development, and improve resource management. Under CCI, farmers enjoy the health and economic benefits that come from eliminating the use of inorganic pesticides and fertilizer and capture price premiums from market demand for organics. At the same time, they effectively reduce the destruction of Africa’s unique wildlife and biodiversity.
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Gotta Love Bono
I think I may have to get one. I had been meaning to pick up the Bruce one too, although I don't think they sell it in the ladies fit anymore.
I got one! the black 
