Bono’s Designing Woman
Bono's got quite a busy year ahead of him given all his new U2 commitments, but his wife Ali has no intention of twiddling her thumbs while her man’s away making music. (The U2 world tour kicks off in Florida on March 1; check out our Craic pages for more.)
Ali is hard at work on her own clothing line which she’ll call Edin. Set to launch next year, the garments are going to be made by fair trade workers — i.e., no mass production sweatshops involved — and they’ll include casual items like jeans and sweaters.
Mrs. Hewson, 43, wore a pair of her Edin jeans to a recent function in Dublin, according to a report in the Sunday Independent. “These jeans are just as nice as any designer pair of jeans, and yet there is the added bonus of knowing that they are fair trade,” she said. Prada and Versace watch out!
An A-list designer is reportedly helping Ali craft her line, which will hopefully make its way to U.S. stores early in the New Year. Maybe her husband and his U2 colleagues will wear the designs during their tour.
“She’s looking at a new way of doing business in apparel,” Bono said a while back of Ali’s plans. “It may be one of the biggest brands in the next few years, so watch out.”
Ali Hewson really is the antithesis of a rock star wife. She’s heavily involved in charity work in Ireland, and raising the four children she and Bono have. All the profits from Edin will go towards wages and insurance benefits for the fair trade workers in the Third World that produce the items.
Last week in Dublin, Ali and her partner in the Chernobyl Children’s Project, former Irish presidential candidate Adi Roche, launched a line of Christmas cards designed by some of Ireland’s leading artists. Again, all proceeds will go to various children’s charities, including the Chernobyl effort.