(09-16-2004) 'Vertigo' To Get 'Secure' Release - Musicrypt Inc.*

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New U2 And Shania Twain Available First Exclusively Via Musicrypt's DMDS in Canada
Wednesday September 15, 5:25 pm ET


TORONTO--(BUSINESS WIRE)--Sept. 15, 2004--Universal Music Canada will release the new single "Vertigo" by Irish superstars U2, exclusively and securely to radio over the Internet via Musicrypt's DMDS (Digital Media Distribution System) on Friday, September 24. The new U2 album "How To Dismantle An Atomic Bomb" is scheduled for release November 23, 2004.

SHANIA TWAIN'S new single was delivered on Friday, September 3 via DMDS and "Party for Two" became the "Most Added" record by radio stations in Canada the following week. (according to Canadian Music Network). This illustrates another benefit of DMDS in that all stations receive new music at the same time allowing for instant reaction from radio. The superstar's first greatest hits album, "Shania Twain's Greatest Hits" will be released on November 9, 2004.

About Universal Music Canada:

Universal Music Canada, a unit of Universal Music Group, is Canada's leading music organization maintaining an overall 32.5% market share. For further information on Universal Music Canada please visit www.umusic.ca.

About Musicrypt: Musicrypt's Digital Media Distribution System (DMDS) is the leading secure B2B digital delivery solution for the music industry. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. The first application of DMDS replaces the physical distribution of new musical recordings by record companies from the studio, internally, and to radio stations with more secure, more effective and less costly digital distribution via the Internet. DMDS delivers broadcast quality media from the sender securely and on time to authorized recipients. Musicrypt trades on the TSX Venture Exchange (TSX-V) in Toronto under the symbol MCT. Visit www.musicrypt.com.

The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Musicrypt Inc. (TSX VENTURE:MCT - News)



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Contact:

Musicrypt Inc.
John Heaven
President + CEO
(905) 763-3553
jheaven@musicrypt.com
OR
Musicrypt Inc.
Peter Diemer
VP Sales & Marketing
(604) 913-1358
peterdiemer@musicrypt.com
OR
Musicrypt Inc.
James Monaco
Media
(416) 686-3395
jmonaco@sympatico.ca
www.musicrypt.com



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Source: Musicrypt Inc.
 
:confused: What do you mean, martha?

Isn't this just anti-piracy, anti-leaking fancy digital tool that allows all radios to start playing the song at the same time?
 
How do you mean there goes payola? I don't see how this new mean of distribution will get rid of that stinkin' 'custom'. :rolleyes:
 
Don´t see the point in all this music encryption. There will just be analog recording instead...

Great that everybody gets the single at the same time though...
 
Rachel D. said:
"Payola"? :eyebrow:

I guess people fom California really DON'T speak English! :wink:

The word "payola" has been around for a long time. It's when DJs get slipped money under the table so they will play a certain song.
 
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