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EDUN and ONE Join to Launch New ONE T-Shirt
NEW YORK, Aug. 16 /PRNewswire/ -- EDUN, the socially conscious clothing brand created by Ali Hewson, Bono and New York clothing designer Rogan Gregory, has partnered with ONE: The Campaign to Make Poverty History to launch a new ONE T-shirt made by EDUN at Nordstrom stores and Nordstrom.com ($40 retail). The project will help fight global AIDS and extreme poverty, and bring fair trade and AIDS treatment to factory workers and their families in Lesotho, Africa.
By buying this T-shirt, made in Lesotho of 100% African cotton, consumers will help bring trade to an area with extremely high unemployment. Located in southern Africa, Lesotho's apparel industry is the major form of employment sector in this landlocked country of 1.8 million people, accounting for approximately 40 percent of the country's jobs. With an average per capita income of just $402, Lesotho is classified as one of the poorest developing countries in the world.
By wearing this T-shirt, people will also join ONE: The Campaign to Make Poverty History in the fight against global AIDS and extreme poverty. ONE is a new effort to rally Americans to do even more to save lives in Africa and the world's poorest countries.
EDUN will donate $10 from every T-shirt sold to the Apparel Lesotho Alliance to Fight AIDS (ALAFA) fund, which provides life-saving prevention and medicines to factory workers and their family members in Lesotho. The initiative will help 45,000 Lesotho apparel workers -- mostly women and one third of whom are estimated to be infected with HIV -- fight back against a pandemic that claims the lives of roughly 2,300 people in Lesotho's apparel industry every year.
Lesotho has one of the highest AIDS rates in the world, with 29 percent of the population infected. More than 55,000 of those infected are in desperate need of anti-retroviral therapy, a figure vastly outnumbering the 1,000 currently receiving these essential life-saving drugs.
The print campaign shot by supermodel and photographer Helena Christensen was art directed by Tar Art Media co-founder Evan Schindler who was the founder, creative and editorial director of BlackBook magazine for ten years before selling it in 2005.
Top names in Hollywood and music, Naomi Watts, Kate Bosworth, Lindsay Lohan, Rosario Dawson, Djimon Hounsou, Q-Tip, Gary Oldman, Gabriel Byrne, Peter Sarsgaard, Jimmy Fallon, Damon Dash and Rachel Roy, plus indie favorites Mark Ronson, James Iha, MisShapes, Saul Williams, Ben Cho, Diego Garcia (Elephant) gave their invaluable support to help reach and engage people in
the fight against global AIDS and extreme poverty. The entire campaign is available to view on www.edun.ie and on www.ONE.org (as of Sept 1).
The ONE T-shirt made by EDUN, will be available at Nordstrom on September 11, 2006. The tee will be sold exclusively at Nordstrom (USA), Harvey Nichols (UK), Printemps (France) and Isetan (Japan) as well as online at one.org, edun.ie, nordstrom.com.
NEW YORK, Aug. 16 /PRNewswire/ -- EDUN, the socially conscious clothing brand created by Ali Hewson, Bono and New York clothing designer Rogan Gregory, has partnered with ONE: The Campaign to Make Poverty History to launch a new ONE T-shirt made by EDUN at Nordstrom stores and Nordstrom.com ($40 retail). The project will help fight global AIDS and extreme poverty, and bring fair trade and AIDS treatment to factory workers and their families in Lesotho, Africa.
By buying this T-shirt, made in Lesotho of 100% African cotton, consumers will help bring trade to an area with extremely high unemployment. Located in southern Africa, Lesotho's apparel industry is the major form of employment sector in this landlocked country of 1.8 million people, accounting for approximately 40 percent of the country's jobs. With an average per capita income of just $402, Lesotho is classified as one of the poorest developing countries in the world.
By wearing this T-shirt, people will also join ONE: The Campaign to Make Poverty History in the fight against global AIDS and extreme poverty. ONE is a new effort to rally Americans to do even more to save lives in Africa and the world's poorest countries.
EDUN will donate $10 from every T-shirt sold to the Apparel Lesotho Alliance to Fight AIDS (ALAFA) fund, which provides life-saving prevention and medicines to factory workers and their family members in Lesotho. The initiative will help 45,000 Lesotho apparel workers -- mostly women and one third of whom are estimated to be infected with HIV -- fight back against a pandemic that claims the lives of roughly 2,300 people in Lesotho's apparel industry every year.
Lesotho has one of the highest AIDS rates in the world, with 29 percent of the population infected. More than 55,000 of those infected are in desperate need of anti-retroviral therapy, a figure vastly outnumbering the 1,000 currently receiving these essential life-saving drugs.
The print campaign shot by supermodel and photographer Helena Christensen was art directed by Tar Art Media co-founder Evan Schindler who was the founder, creative and editorial director of BlackBook magazine for ten years before selling it in 2005.
Top names in Hollywood and music, Naomi Watts, Kate Bosworth, Lindsay Lohan, Rosario Dawson, Djimon Hounsou, Q-Tip, Gary Oldman, Gabriel Byrne, Peter Sarsgaard, Jimmy Fallon, Damon Dash and Rachel Roy, plus indie favorites Mark Ronson, James Iha, MisShapes, Saul Williams, Ben Cho, Diego Garcia (Elephant) gave their invaluable support to help reach and engage people in
the fight against global AIDS and extreme poverty. The entire campaign is available to view on www.edun.ie and on www.ONE.org (as of Sept 1).
The ONE T-shirt made by EDUN, will be available at Nordstrom on September 11, 2006. The tee will be sold exclusively at Nordstrom (USA), Harvey Nichols (UK), Printemps (France) and Isetan (Japan) as well as online at one.org, edun.ie, nordstrom.com.
