(02-22-2005) Diverse Talents at TED -- San Francisco Chronicle*

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Diverse Talents at TED
Dan Fost, Chronicle Staff Writer

Ed. Note: Bono was announced as a winner of a TED prize last year. Read more about that announcement here.

Where can you find James Watson, the Nobel Prize winner who co- discovered the structure of DNA, on a panel with an environmental photographer, a physicist, and an author of a book on nature? And where other panelists range from Grateful Dead drummer Mickey Hart to genome-mapper Craig Venter and playwright-actor Anna Deavere Smith?

At TED, the annual Technology, Entertainment and Design conference, which returns to Monterey this week.

TED marks its 20th anniversary this year. Although it's no longer run by Richard Saul Wurman, the eclectic impresario who founded it, it still promises to assemble an array of big thinkers from business, the arts and science for an intense four days of brainstorming big ideas and networking.

Attendees of the invitation-only event -- about 900 people paid $4,400 for the privilege of being there -- are often just as interesting as the speakers. In previous years, the audience has included media mogul Rupert Murdoch, Amazon.com Chief Executive Officer Jeff Bezos, and Google founders Sergey Brin and Larry Page.

TED lays claim to being the place where many great ideas have been hatched or at least announced. Wired magazine is said to have received its funding there. The Apple Macintosh and Sony compact disc were introduced there.

Wurman, who hasn't attended the conference since he sold it to new-media mogul Chris Anderson three years ago, recalls hundreds of TED moments, including what he called a brilliant talk by the Rev. Billy Graham after "everyone gave me a hard time about inviting him," a great conversation with architect Frank Gehry and the last major speech by Dr. Jonas Salk, developer of the polio vaccine.

There was also a duet with Herbie Hancock and Makoto Ozone that "Quincy Jones called one of the best two duets he ever heard on a stage," Wurman said.

"There was a moment when a beautiful young lady, I was talking to her on stage, and she takes off her legs. The audience didn't know they were artificial," he said.

Wurman said he created the conference in his own image, figuring that if he followed his interests, the audience would too.

Tim Brown, CEO of Palo Alto design firm Ideo and a TED attendee for the past several years, said the diversity of participants has always stimulated him.

"I've got to have new insights, new things pouring into my eyes and ears to have new ideas, and TED is three days of that," Brown said.

"There's always a mix ," he said, referring to the broad range of events, like hearing scientist Craig Venter discussing his ambitious plan to catalog unknown marine life and hearing teenage piano prodigy Jennifer Lin compose something onstage for the TED audience.

Under Anderson's nonprofit Sapling Foundation, the conference has taken a broader look at how all the brainpower it attracts could help make the world a better place.

"It felt right after Sept. 11. It became very right and natural that everyone try to figure out their priorities," Anderson said. "What can we do with our skills and talents that would be fun? What are some cool ideas for tackling our problems?"

Anderson's cool idea is the TED Prize, to be awarded for the first time this week. A secret panel of judges, including Anderson, sifted through nominations from TED participants and chose three winners, each of whom gets $100,000 to spend as he or she wishes.

The winners also were granted three wishes, which they will reveal at TED, in hopes that attendees will help make them come true. The prize money comes from TED, which will turn a $1.5 million profit this year.

This year's winners are rock star Bono, who will appear via satellite; Toronto photographer Edward Burtynsky, who documents the impact humans have on the planet; and inventor Robert Fischell, whose work includes a satellite system that was a key precursor to the Global Positioning System, an implantable cardiac defibrillator and an implantable insulin pump.

"The TED Prize is a bet on the capability of the TED community," Anderson said. "If you find a way of inspiring 900 people with the skills, talents, energy and resources of the TED crowd, something magical could result."

Anderson has heard some of the wishes and says they're "big, bold, creative wishes."

Anderson is also taking TED international, with the first TED Global set for May in England.

Meanwhile, Wurman, his predecessor, is ready to get back into the conference game now that the three-year noncompetition clause has expired.

Next February he will sponsor The Entertainment Gathering, a Los Angeles celebration of the wonders of American media.

Wurman hasn't been involved in TED since he sold it. "There hasn't been a very large welcome mat out," he said. "That's not criticism. It's just a fact. I have enough places to go."

He said he's heard Anderson is doing a good job, and Anderson laughed when asked about Wurman. "He's quirky, he's brilliant, he can be difficult," Anderson said.

"Anyone who does business with Richard always has a rich story to be told. As much as I love Richard, I would love him to be involved in TED when the time's right."

Thanks hotpepper!
 
I am sooooooooo curious to see what Bono's 3 wishes are.... I am assuming they have to be pre-cleared by the committee before being voiced... otherwise, I can just imagine the sheer scope of what Bono would request

:lmao:

The awards are on Thursday the 24th, 4:46-6:30 pm... can't wait! :wink:

ETA: Seems like the $100,000 are FOR the wishes, not 3 wishes PLUS the 100K



They will be granted Three Wishes.

They may wish for anything. And we will seek to make their wishes come true.

We will allow our winners several months in which to formulate their wishes. We want them to think big, and we want them to fully understand the range of resources the TED Community may be able to offer them. We are willing to spend -- in hard cash -- $100,000 on each winner. And our goal is to convert this into received value that is an order of magnitude greater. How?

* By connecting our winners into the heart of the TED community
* By tapping into the enthusiastic support of our team of sponsors and partners
* By working with our winners to deliver something creative and big and bold and wonderful
 
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:up: :bono:

My friend is working PR for the TED event. Here's the info about the wishes - it's kinda long.

FOR RELEASE ON OR AFTER FEBRUARY 24th, 6:00 pm PT:

TED PRIZE WINNERS REVEAL THEIR WORLD-CHANGING WISHES
AT TED 2005 CONFERENCE

MONTEREY, CA February 25 - Four months ago, three extraordinary
individuals - musician Bono, photo-artist Edward Burtynsky, and inventor
Robert Fischell - were each granted THREE WISHES as winners of the inaugural
TED Prize. They were given time to formulate their wishes and strongly
encouraged to THINK BIG in order to impact life on this planet. They
were allowed to wish for anything at all, with TED agreeing to spend
$100,000 on each winner to help make their dreams come true. Now, live on
stage at the TED 2005 conference, they divulged their wishes to the
world.

BONO announced the launch of ONE, a major new social movement in the
US, aimed at fighting poverty worldwide, and wished that it would sign up
one million members by year end. He then called for one billion
impressions about ONE prior to the African G8 Conference. And he challenged
the TED community to connect every hospital, health clinic and school in
one country in Africa.

ROBERT FISCHELL sought new uses for his extraordinary invention of a
neurostimulator implanted in the cranium, to follow on from its potential
in curing epilepsy. He asked for help turning an electrical device for
curing migraine headaches into a marketable design. And he called for
the setting up of a brain trust to rethink our approach to medical
liability.

EDWARD BURTYNSKY wished for the launch of a major campaign based around
his landscape photographs that would raise people's awareness of man's
impact on the environment. He also called for a major competition in
primary schools to promote sustainable ideas. And he wished to learn how
to translate his work to film format in order to make an IMAX movie.

"The ambition and creativity behind these wishes is breathtaking," said
Chris Anderson, Curator of TED. "If the TED community is able to
fulfill even a few of them, then the TED Prize dream will have been
spectacularly realized. No one here is under-estimating the challenge involved
to make these wishes real. But there are already signs that spectacular
contributions will be forthcoming."

The dream behind the TED Prize is that the three recipients will find a
way to leverage the resources of the TED community, as well as TED's
corporate sponsors and partners, to achieve value that is an order of
magnitude greater than the $100,000 set aside for their wishes.

Here, in more detail, are the wishes of each recipient:



TED Prize Winner Edward Burtynsky is a photo artist who captures modern
society's impact on the environment.

"Being granted three wishes is quite surreal, but it forces you to
think in a very real way about how you can help change the world," said
Burtynsky. "I talked with key people around me, queried students, and even
hired a researcher to uncover the most worthy ideas and initiatives. I
felt a huge obligation to make the right choices. My wishes are
dedicated to my two daughters, ages 10 and 7, and to providing future
generations with a better world."

Burtynsky Wish #1: WORLDCHANGING
· WISH: I wish to use my artwork to persuade millions of people to join
a global conversation about sustainability.
· GOAL: To encourage a massive and productive worldwide conversation
about sustainable living by partnering with Worldchanging.com.

Burtynsky Wish #2: "IN MY WORLD" KIDS CONTEST
· WISH: I want to launch a groundbreaking competition to be called "IN
MY WORLD" that motivates kids to invent new ideas in sustainable
living.
· GOAL: Raise environmental awareness in grade school kids to empower
them to propose solutions and act upon them.

Burtynsky Wish #3: CREATE IMAX MOVIE
· WISH: I wish I could create an IMAX film that would make my work
accessible to a broader audience.
· GOAL: To make my subject matter accessible to an audience that
wouldn't normally see his work.

TED Prize Winner Bono may be one of the most well known musicians in
the world, but he is also a tireless and amazingly effective activist who
continues to change lives across the planet.

Bono explained, "The geopolitical world has got a lot to learn from the
digital world, from the ease with which it blew away obstacles nobody
knew could even be budged. You have closed the gap between dreaming and
doing. My wishes are for the people at TED to blow away some more
barriers and build an online activist community of one million Americans for
the One campaign; achieve one billion media hits for the one billion
people living on less than one dollar a day; and to wire up every clinic
and school in one African country, Ethiopia."

Bono Wish #1: ONE, A NEW SOCIAL MOVEMENT FOR AFRICA
· WISH: I wish for you to help build a social movement of more than ONE
MILLION American activists for Africa.
· GOAL: Empower Americans to fight poverty.
· PLAN OF EXECUTION: Use U2 2005 Tour to recruit people to the ONE
Campaign using a text messaging solution based on a creative combination of
Java technology, java.com site participation and technologies from Sun
Microsystems and Voxiva.


Bono Wish #2: CREATE A BILLION IMPRESSIONS ABOUT ONE
· WISH: I wish to tell people ONE BILLION times about ONE, with as
much of this as possible before the G8 Africa Summit in July 2005.
· GOAL: One billion media impressions to tell every person in the U.S.
about the ONE Campaign to make poverty history. I would also like to
reach every person in other G8 countries about the opportunity for a
historic breakthrough in the fight against AIDS and poverty in 2005.
· PLAN OF EXECUTION: Engage religious leaders, soccer moms, Hollywood
and the heartland in the ONE Campaign; produce and distribute video,
audio and web content.

Bono Wish #3: ONE AFRICAN COUNTRY INTERNET CONNECTION
· WISH: I wish for you to show the power of information-its power to
rewrite the rules and to transform lives-by connecting every hospital,
health clinic, and school in one African country, Ethiopia, to the
Internet.
· GOAL: Prove the power of the Internet in a country's development.
Track and improve public health with information technology; expand the
resources available to local schools. AMD has generously agreed to
provide support for this ambitious plan.

TED Prize Winner Robert Fischell is an inventor whose creations have
saved countless lives.

Fischell Wish #1: DISCOVER NEW CURES FOR BRAIN DISORDERS
· WISH: I wish to discover new cures for brain disorders utilizing a
responsive neurostimulator computer device implanted in the cranial bone
connected by wires to electrodes in the brain.
· GOAL: Make life better for millions of people suffering from brain
disorders due to electrical activity in the brain, such as
obsessive-compulsive disorder (OCD).

Fischell Wish #2: HELP CURE SUFFERING FROM MIGRAINES
· WISH: I wish to create the final design for a portable Transcranial
Magnetic Stimulator (TMS) that can erase a migraine headache without
drugs.
· GOAL: Eliminate migraine headaches without the use of drugs for the
millions who suffer without relief (nearly half of 25 million Americans
gain no relief from drugs).

Fischell Wish #3: OVERCOMING MEDICAL LIABILITY
· WISH: I wish to create a Brain Trust to re-think our approach to
medical liability.
· GOAL: Change a system that currently prevents numerous important
medical innovations. Reduce number of malpractice lawsuits, while
simultaneously giving patients better information upon which to base their
choices. Stop medical practitioners from quitting the practice of medicine
due to escalating costs of medical insurance.

Shashi Tharoor, United Nations Under-Secretary-General for
Communications and Public Information, presented each of this year's TED Prize
winners with awards created by New York-based sculptor Tom Shannon. These
sculptures feature a magnetically levitated sphere with three ripple
points. All recipients received their awards in person, with the exception
of Bono who appeared on stage via Teleportec, a video conferencing
system that provided a life-size image of the musician. HBO introduced the
Winners with a video tribute of their works.

Nominations for the TED Prize 2005 will open March 1, 2005. Members of
the public are strongly encouraged to nominate remarkable candidates -
even those not currently in the public eye.

TED Prize and TED conference Background
TED -- an acronym for Technology, Entertainment, Design -- is an annual
conference that has been described as the ultimate brain spa. Each year
a unique audience of 1,000 leading opinion formers experiences the
latest, greatest ideas, inventions and passions, delivered by more than 50
speakers and performers. TED was founded in 1984 and acquired by the
Sapling Foundation four years ago.

In May 2003, a group selected from the TED Community set out to
brainstorm an awards program unlike any other. The goal was to tap into the
formidable talents and resources of the TED Community in the most
creative way imaginable to leverage the work of remarkable people. This
process, further aided by a creative team from world-renowned design and
innovation firm IDEO, culminated in the Three Wishes format, to our
knowledge, the first time this format has been used in an awards program.

In February of 2004, The Sapling Foundation began soliciting
nominations for the inaugural TED Prize from the TED Community and members of the
public. The Foundation also appointed a secret team of official
Nominators covering areas as broad as Science, Technology, Business, Design,
the Arts, Entertainment, and Social Entrepreneurship.

The Nominators were asked to find people whose work was capable of
transcending boundaries and making a significant impact on our shared
future. More information is available at www.ted.com.
 
Oh nothing to be sorry about! I am glad someone else was keeping tabs on that!

I am very curious as to what will happen at the shows! Keep us informed will you please? :wink:
 
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