Maoilbheannacht
Refugee
- Joined
- Jul 24, 2005
- Messages
- 2,400
This is only the second time I've posted on these boards, but since we're on the topic of tour costs/how much money U2 will make, I thought I might throw in my two cents.
I'm not sure how this new Live Nation deal works, but there are typically 4 different types of fee structure employed in tour contracts. Artists can be paid a straight percentage of the gross per show, a guaranteed fee per show, a guarantee vs percentage (whichever is greater) or a guarantee plus percentage.
With all of these arrangements the promoter will pay the act whatever they're due and keep the rest. The act and the promoter each then pay their expenses from what money they receive. The costs the promoter is responsible for are usually the venue fees (could be a guaranteed fee, percentage of gross or combination of these) as well as paying local stagehands to help with load in and load out, security, catering etc. These cost can run up pretty high. I have read that it cost the promoter $1.2 million to put on one of the Rolling Stone's Bigger Bang stadium shows in Canada in 2005.
The artist is usually responsible for costs like travel, accomodation, paying their crew, maybe the equipment they use for the shows, the stage, transport for the stage and equipment etc.
I've always assumed that for this tour U2 would probably use a guarantee plus percentage deal. Live Nation would pay U2 a guarantee per show and then a percentage of net gross (probably 90%). The net gross would be calculated by taking the total gross, deducting applicable taxes, and then taking all of Live Nation's expenses (including U2's guarantee), plus a 15% (or thereabouts) profit margin and deducting this from the after tax gross. Whatever's left U2 get 90% of and Live Nation take the rest.
I figured using this arrangement, U2 will probably take around 65% of the gross from the tour. From this they would then deduct their expenses which include the $750,000 a day operating costs plus the startup costs including insurance, legal fees, rehearsal costs and the stages. I would guess these startup costs to be $50-$100 million considering the cost of building the 3 claws and the extent of their production rehearsals in the stadium.
U2 will probably have to pay a 5% commission to their tour business manager as well from whatever's left once costs are deducted. Therefore all up I reckon U2 will make a profit of around 20%-35% of the total gross for this tour not including merchandise sales (of which U2 probably take about 55% after recieving royalties from their merchandise company and paying the house rate to the venue).
I should also say here that this is all just me speculating, I don't know much about the details of this Live Nation deal, so that could change things a lot. Also, I'm certainly no expert in these matters so I could be wrong on a lot of what I've said here. If you see anything that's incorrect, feel free to correct me.
The only thing that is for certain is what the band grosses per show. The exact arrangement, and what is involved in the "$750,000" daily cost or who exactly is paying it is not known.
I do know that starting with POPMART, U2's tour deals always involved a guarantee set fee they were payed. For POPMART that was $100 million dollars on a tour that grossed $171 million. The band are guaranteed that sum, and all risk are taken on by the promoter.
The Elevation tour grossed $143 million, but had much lower cost because it was an Arena tour. The Vertigo Tour grossed $389 million and consisted of Stadiums worldwide, but only Arena's in the USA/Canada.
This tour should gross around $700 million, and I would say that their guarantee or the amount they profit vs the gross has probably improved with each tour since POPMART. The band should be making several times what they made on POPMART 12 years ago. $700 million is nearly double of what they just did on Vertigo 4 years ago. Plus the size of the crew and number of trucks involved is not that much different from what it has been on past stadium legs.
But with the exception of the GROSS figures, the rest of this is really in the realm of speculation.