If I'm not totally correct that's cool with me it doesn't matter, but how do they get these numbers? Do they ask everyone buying tickets whether it's for U2 or for the opener? Or, is there some special tab you click for which artist you are going to see when they purchase the ticket? Just asking because i've never seen it.
There is no way of really knowing. Anyone who claims to know is just guessing.
Moggio only brings openers up because he makes an initial prediction that U2 360 would gross $475 million, which is a joke. Then he makes the following statement "ANYONE who thinks U2 will gross more than $600 million on their 360 tour (based on 90-100 shows AND ONLY because of strategic scheduling), is completely out to lunch."
Notice that he mentions nothing about "openers" but rather "strategic scheduling" (aka a business model). The reason he mentions "openers" now as opposed to strategic scheduling (aka a business model) is because in the above statement he pinned himself down saying $600 WITH strategic scheduling. So, he needs to make people think he was right all along, so now he says:
"let's wait and see how long it takes for CosmoKramer to figure out the quote of mine above in his previous post, where I stated nearly two years ago, that U2 won't have a ticket sales gross of more than $600 million within 90-100 shows and what I just stated a few hours ago, which is that U2 will have a ticket sales gross of $600 million by show 100 of the 360 tour in Nashville, are virtually the SAME THING. Also, in case this is not completely obvious, a ticket sales gross from 90-100 shows ($600 million) is different than from 110 shows ($650 million)"
So originally he was wrong because of "strategic scheduling" now its "openers"...
But when mentioning any other artist he will never deduct 10% of the gross when quoting their total tour gross because THERE IS NO WAY OF KNOWING how much an opening act contributes to overall sales.
Remember, he has these "formulas" (aka Moggio Mathematics) that can determine an artists grossing capabilities yet he has been wrong over and over and by a wide margin when it comes to U2's grossing abilities. Its also funny that he refers to a "90-100 date schedule" when his "formulas" are supposed to tell him an artists demand (i.e. how many shows they can play and where). So they can't predict gross or demand
Also, if anyone can find a list that Pollstar or Billboard (two of the most reputable companies in the touring industry) put out that lists the top tours by year adjusted for openers or for different types of business models, please post the link here because I would love to see it.
One last thing for Moggio, the $600 million you say U2 will gross (not U2 360 because they are different
) just because of openers/strategic scheduling/90-100 dates, was that adjusted for inflation being that they grossed $311 million in 2009 and $192 million in 2010? or does Moggio Mathematics state that inflation only applies to artists who are not brought to you by the letter U and the number 2.....