Hewson
Blue Crack Supplier
even though i first brought it up - i'll also add that some of this is contractual. you either do it, or you find venues that don't require ticketmaster. that's the problem Pearl Jam ran into.
for those who've gone through the process already - is every seat in the house dynamic or just a select number of rows?
2 points.
1. This is not contractual if the artist doesn't sign off on it.
I'll bring up the example of one Garth Brooks (mentioned this to Mrs. S yesterday), this year for his shows, every ticket was a face of approximately $85.00 with a TM fee of 7 bucks and change (you know kind of how Bruce used to price his shows). Now those were stadiums so I wouldn't expect prices that low for Bruce in arenas, but he could have kept things very reasonable, and he absolutely could have refused to allow both dynamic pricing and Platinum. That's what Brooks did, no dynamic, no platinum, no VIP packages, none of it.
2. Every ticket is subject to dynamic pricing based on Ticketmaster/Live Nation algorithms when set up. Saw someone post a screen shot of a 13th row balcony seat in Boson with a face of $355.00 plus fees bringing it to $436.00, was not a resale, ticket, was a blue dot. Doesn't mean they will all fluctuate, but all are subject to the possibility based on how the algorithm interprets demand. During a Springsteen onsale, you can imagination what the algorithm is interpreting.
Platinum is not everywhere, but it used to be strictly a small percentage of the very best seats, now you find Platinum in balconies and mediocre sections. Its expanded massively in recent years.