So, the mention of the band's YT channel re-uploading some videos in HD sent me down a wormhole of watching a whole bunch of their old videos for the first time in a long time. We don't often talk about the videos, so I thought I'd do a little ranking, a top 25.
A few general comments first: It's perhaps not surprising, but most of their really good, memorable videos are from 1987-1993, and particularly from AB and Zooropa.
Also, I'm not sure they'd made a single video worth remembering post-Bomb. I honestly wasn't even sure there were videos for the SOE tracks, I had to go look them up. And overall, they weren't worth the time imo. I think the whole artform is dying, if not dead already.
Finally, I'm not considering any "music videos" in my ranking that were just taken from long-form concert films, like SBS or Bad or WLCTT. Ok, that's it.
1. All I Want Is You
The best video they ever made imo. It's like an actual short film, and a poignant one at that. It's a whole story with a beginning, middle, and end, and it's well executed. I always thought the two main actors really did a lot with just their facial expressions. It's a shame it's one of the few Shuttlecock videos that isn't on YT in its entirety.
2. One(Berlin "Drag" Version)
We all know the saga of the three "One" videos. This was the first one shot but the last one released. I know some people have an aversion to the band in drag, but I think it was well done. One of the original interpretations of the song was that it was about a gay man being rejected by his father. The video didn't depict this directly, but it was sort of implied, particularly with Bono's own dad making a cameo. I think it was brave to make a video like this in 1991. It's unfortunate that they were so worried about people thinking they were re-enforcing a connection between AIDs and gayness that they got cold feet and felt like they had to make alternative videos for the song in order to limit this one's exposure, because it's one of their greatest imo. There's some really memorable imagery here, from the trabants to the drag to some of my favorite 'studio' footage of the band ever, when they're standing a circle and playing.
3. Miss Sarajevo
The footage of Sarajevo is taken from Bill Carter's documentary, and is pretty moving. The facts listed at the end bring it home.
4. Where The Streets Have No Name
All three of the JT videos are completely iconic. This one with the performance on top of an LA liquor shop is the best of the three, a snapshot of how in the zeitgeist the band were when JT came out.
5. Stay(Faraway, So Close)
Directed by Wim Wenders and based on his film, this video depicting the band as angels is one of their best.
6. Numb
Edge having shit done to his face seems like a dumb premise that wouldn't work, but the video is one of their most memorable, and really embodies the 'anything goes' attitude they had at that time. Can you even imagine them making a video like this now?
7. I Still Haven't Found What I'm Looking For
Bono walking down the street in Vegas is classic.
8. With Or Without You
Same. Best parts are the black-and-white parts.
9. Lemon
Like a silent film with subtitles, soundtracked with the song. One of their most abstract videos.
10. Even Better Than The Real Thing
Of all the Achtung videos, EBTTRT did the best job of portraying the sensory overload they were going for with ZooTV, with all the constant spinning around then all the TV channels at the end.
11. One(Buffalo Version)
The first released but second produced video for "One" was originally b-roll intended for the ZooTV screens, and was made into a video as a stop-gap when they got cold feet about the Drag video and the Bar video wasn't done. It may have been intended as a stop-gap, but there's something about its simplicity that remains moving, imo.
12. The Fly
The first Achtung video released in October 1991, this was perhaps the first time anyone saw Edge wearing a beanie, or Bono wearing the shades. It's an image of the band that has become standard, even parodied, but at the time it was shocking.
13. Beautiful Day
Their last truly iconic video. What really makes it is the last part on the runway. The shots of the planes flying over the band as they play are incredible.
14. Sweetest Thing
I'll always have a ton of nostalgia for this one, as it was the first video of theirs that came out after I got into them in 1998. I like Bono's Elvis Costello look, the "I'm sorry/I'm really sorry/I'm really really sorry" banners, Ali's appearance, and all the guest appearances. It's just a fun video. Another thing is, the rest of the band appear with their Pop looks for one of the last times, and the "U2 Heads" that look like the band circa ZooTV appear as well, so that combined with the sentimental nature of the song and the timing of its release make it feel like a kind of farewell to the band they were in the 90s.
15. Discotheque
I know, it got a lot of crap for the Village People stuff, but for me, even though it's pretty surface level and there's not much meaning to be found, it's still one of the most visually exciting videos they ever made. Love it.
16. New Year's Day
Their first really good music video, I think. Both the footage of the band in the snow and the war footage are evocative in their own right, but combined, it makes for their first classic video.
17. Pride
Pride was their first really big single in the States, and the sepia-toned video has a real vintage feel to it. Most memorable are the close-ups of Bono during the choruses and the part when he throws the mic away just as the last chorus is starting.
18. Until The End Of The World
I'm talking about the video that was only ever on the Interference VHS, NOT the live video from the Best Of 1990-2000. It's got some colorful psychedelic imagery, some stop-motion-ish footage of the band members, and Edge covered in plastic wrap. It sounds weird, but it works really well with the song. It's a shame it never got a wide release.
19. Mysterious Ways
Released just as Achtung was released in November of 1991, this one alternates between a distorted Bono and a belly dancer. This is where the belly dancing imagery long associated with song was introduced.
20. Staring At The Sun
I suspect I'm alone on this one, but I think they did some really cool-looking things with light against darkness in this one.
21. If God Will Send His Angels
Certainly a memorable one, with all the random people sitting in the booths in the diner.
22. Please
Anton Corbijn shot this one, with the poor people holding the 'Please' signs in black-and-white, and then the band playing in color at the end. I feel like this one was almost great, but couldn't quite decide what it wanted to be.
23. One(Bar Version)
This is iconic in its own right, with Bono just sitting there singing. Much less meaningful than either of the other two versions though, imo.
24. Unforgettable Fire
The parts in the snow are kind of derivative of the NYD video, but the stuff with the city and the carnival and the spinning carnival ride is well-done.
25. Original Of The Species
The song might not be your favorite, but the video was perhaps the last really visually interesting video they made, with all the digital heads. I like it.