Here's how it works: you'll get an option of highlighting a status message beside the "like" and "comment" options by a status box. If you choose the option, a pop-up window appears, asking for a payment. Payments must be made with a credit card or PayPal -- no virtual Currency Credits accepted.
During the test period, prices will vary -- from free to $2 -- as Facebook feels up its members to find the best price point for the feature.
Posts that you highlight will appear higher in news feeds, stay visible longer, and appear to more friends and subscribers. Otherwise, they won't stand out from other messages in a friend's news feed so it won't be obvious that you're hooking for eyeballs.
The listen-to-me-I-paid-for-this feature stems from recent analyses that show that only 12 percent of a member's friends actually see their status updates. By the way, businesses don't do much better on the social network. Only 16 percent of their posts are seen by their followers.