I don’t think anyone is being deliberately cynical and detached to be cool, or to avoid later embarrassment. If you’re excitement about something is also genuinely matched by nerves, how that is vocalised, or posted in this case, will vary from person to person. Some people are throwing up a wall of cynicism or detachment, but that doesn’t have to be disingenuous. If they felt genuinely disappointed last time around, and feel that the over the top build up led to the fall, a cynical view of pre album hype this time around is really only natural. Just be thankful U2 aren’t self-hyping this one to even 1/100th the degree they did last time, as the pushback here would be absolutely massive.
I’m as excited as all hell. I think that literally the only thing I’ve listened to in a week has been U2 (and *ahem* the new Lily Allen album, great fun). This wait for a leak or the album is killing me. But I’m not engaging in explosive excitement over 30 second clips and a few single listen reviews – despite probably having excitedly read and re-read, listened and re-listened as much as anyone here – not because I’m feeling cynical or detached, certainly not because I’m trying to be cool, but because the feeling is genuinely matched by nerves. Like I said in another thread, it’s like the eve of your team going into a championship game, and because for me, in my opinion, they got smacked so hard last time around, it’s a different feeling this time around. It sounds silly, but I think that’s the truth for a lot of people, and they’re just showing it in different ways.