In what respect is Rubin's work more commercial than U2's latest work?
Rubin is more popular than Eno, Lanois, Lillywhite, Flood, etc., because he is more prolific and has generally worked with more popular and sometimes better artists.
In any event, Rubin is just a fucking producer. The band will determine the sound.
Rubin has produced, among others, Slayer's 'Reign in Blood' and Johnny Cash's 'American' recordings, give them a listen, contrast and tell me the commercial value over say, the Bee Gees chorus falsetto of Window in the Skies.
I don't mean to jump on just one particular comment, but if people want U2 to acheive their supposed zenith in this late stage of their career, the absolute best thing they can do is write the songs before they record. A novice musician with a clue would agree with that.
If they do this, and they know this, they need a Rubin-like character, if that's Fidelman or Rubin, fine. Eno and Lanois were always creative catalysts, this time they seem to be trying to help the creative process along. I think it's great news.
Whoever produces needs some 'songs' to work with, Lillywhite said he didn't have enough, he and Larry and Adam wrecked that album (surely JMO), I don't think Rubin would ever graduate to that kind of decision making process. He expects the band to have made those decisions. If they have 25 songs to work on, they better be good enough to work on or else, what the fuck are they doing? And that is the rub between the Rubin system and the 25 year U2 system. U2 sits around and waits for ideas to formulate 4/5 into the album's recording, Rubin wants ideas that are pretty much complete. I am not convinced he's going to procude the album, but among the 500 worst things U2 could do on album #12, hiring Rubin to produce isn't close to showing up.