I must say, that I really like what Lanois says here, and it is really a direct argument against the type of song-writing that Bono is lauding on this album.
"it doesn't have a chorus -- not in the traditional sense. "It has tension and builds like one of those great Roy Orbison songs, where every section is unique and never repeats. I like that kind of sophistication to be operating, out of step with the usual verse-chorus-bridge-verse-chorus. I think the moral of the story here is, you've got beautiful bottom-end on that [song] and then very beautiful top end with the Infinite sustain, leaving the mid-range open for Bono. So it's a little bit of genius in terms of clarity. It's kind of hymnal."
I agree that it would be great to have a mix of what U2 does best. I love SOI. I think the lyrics and bono's delivery are miles ahead of most of the last three albums. But if they could still bring that loose, just off the usual verse,chorus,verse structure - I think that is where the magic lays.
Also, I think the "classic" is getting mixed up with talking about a great song. A song will only be a "classic" to the public if it becomes a hit and has major airplay staying power for years and years. Obviously SBS, NYD, Pride, WOWY, ISHFWILF, One, BD, etc... are all "classics" There are songs that are widely known by the public, but aren't really classic level, Desire, Vertigo, Angel of Harlem, All I Want is You, TUF, Walk On, Stuck etc...
I also think there is another classification of songs that should be classics if only given the right timing in the public, I think EBW is one of those songs. Maybe Kite, MOS, Magnificent??, A sort of Homecoming, (This is a little more difficult) But i think U2 fans can sort of feel a moment of greatness from the band, but it doesn't translate into success in the general public...