Just because I loved it so much, I going to paste Earnie Shavers great idea for the release here again.
IMO, it would have been so cool seeing Twitter, etc. take off with people saying things like
"iTunes f*cked up and put the new U2 record on there for free...quick download it before they take it down!" , etc. Some people would have recognised it as marketing, sure...but the social media conversation about the release would have been totally different. No one complaining about forced downloads etc...just a lot of "WOW, what's going on!" type of convo. It would have been fun...how many people would download it just to check it out and be part of the fun...rather than having something dumped on them?
Not that I'm complaining about what they did, all these guys at Apple are smarter at marketing than I am, to be sure, and I was happy to get the record for free. I just think they could have avoided the whole "Here's U2 being obnoxious trying to be the biggest band in the world again" meme and reset the narrative on the band by going a different direction.