Right, but I’d argue that they had earned some goodwill back from the whole Paris/Eagles of Death Metal show, the success of that tour in general, the guest spot on Kendrick’s album, etc.
And I think, had they promoted SOE wisely, it could have made some kind of dent, however small. Pushing The Blackout first was a great idea; lyrically and musically it sounded relevant, muscular, like they had something to prove. Had they given it the full court press and played it everywhere, it could have got more rotation on modern rock stations like KROQ, even if it would never have been a crossover hit. They would have at least won the “cool” battle:
Instead, they switched gears and went with an anemic, shallow track that was nowhere near as fun as Vertigo, or even Boots, despite having a decent vocal melody. Hell, American Soul, as generic as it is, would have been a stronger lead single, esp with the Kendrick intro. And if they wanted to go this poppier/lightweight route, The Showman would have been way more effective.
We’ve been over this territory before, but I still believe this single release schedule could have restored their cred, sold more copies/downloads/streams, and possibly resulted in Grammy attention:
1. Blackout
2. Love Is Bigger/The Showman
3. Little Things
4. The Showman/Love is Bigger
5. Summer of Love