From Allen Cross' Blog
The Music Geek Blog
The U2 Leak: Was It Staged?
Thursday, February 19, 2009
If there's one thing I've come to admire most about U2 it's their business savvy. Having dealt with their entire organization on a variety of professional levels over the years, I'm always impressed with how together the band and their management is.
Paul McGuinness, their chief overseer an Obi-wan went it comes to money, marketing and strategy, is one of the smartest people in music.
Could this have been...premeditated?
Think about it. U2 would have been monitoring the pre-release hype and the semi-tepid reaction to "Get On Your Boots" in certain quarters.
Why not crank everything up a notch by engaging in a little guerilla tactics on the marketplace? Why not arrange for an "accidental" release of the album through what, for most,
It wouldn't take much. Getmusic
is a legitimate online seller of music.
They also just happen to be the official digital portal of the Australian branch of Universal.
And to which label is U2 signed? Universal. And who owns the masters, the publishing and the copyright of all U2 songs? U2 themselves. In other words, it's there music and they do whatever they damn well please with them.
These tracks weren't pirated, either. From what I understand, they were actually purchased from Getmusic. .
U2's whole modus operandi
I’m still sceptical .