Woot!!! Edge designing a shoe!!!

europop2005 · 02-06-2008, 09:21 AM

Converse fetes centennial with reissues, ad campaign
By Donna Goodison
Wednesday, February 6, 2008 - Updated 24m ago

In celebration of its 100th year, Converse Inc. opened its archives to reissue some of its classic sneakers while giving modern twists to some of its iconic styles.

Now owned by Nike Inc., North Andover-based Converse was founded by Marquis Mills Converse as the Converse Rubber Shoe Co. in Malden in 1908. It’s marking its centennial by using its new Century footwear collection, advertising and Web site to tell the stories of those who have elevated the status of the brand over the years.

Converse will break a new global advertising campaign celebrating its Chuck Taylor All Star sneakers and their connection to pop-culture icons in the worlds of sports, music, fashion and art since their introduction in 1917. The “Connectivity” campaign will launch in 75 countries this month and hit the United States later this year.

Among Converse’s new Century offerings are Black Fives sneakers that pay homage to the first professional African-American basketball teams that played in the United States in the first decades of the 20th century. One pair is a replica of the 1933 Converse All Stars worn by the players. The Black Fives Pro Leather 1976 and Black Fives All Star Revolution, meanwhile, are Converse styles re-imagined with a nod to the players.

Another Converse style that’s being reissued is the original Pro Leather 1976 high-top worn by former Philadelphia 76er Julius “Dr. J” Erving in the days when short basketball shorts and tall socks ruled.

“Over the past 30 years, it kind of evolved to more of a bulked up, beefed up shoe,” said Molly Carter, director of sports communications for Converse. “It’s being reissued in its original form both technically and aesthetically.”

Converse also is bringing back the Weapon and Pro Team high-top basketball sneakers introduced in the 1980s, the Turf Pro and Tennis All Star shoes, and the lesser-known Scout (as in Boy Scouts) sneakers.

As part of its collaboration with (Red), an organization founded by U2’s Bono and philanthropist Bobby Shriver to raise awareness and money for the Global Fund to fight AIDS in Africa, Converse is releasing a limited edition 1Hund(Red) Artists collection. Converse commissioned 100 artists to create their own sneaker designs. Contributors range from 28-year-old Boston artist Kenji Nakayama to U2’s The Edge to Billy Armstrong, lead singer and guitarist for Green Day.

“It’s really inspirational to see how these artists have used the Chuck Taylor canvas to express something,” said Geoff Cottrill, Converse’s chief marketing officer.

zuropa_fit · 02-06-2008, 10:01 AM

Saw this on another site today! I don't know what they look like but I

Edge and I

Converse so I think it's save to say I WANT!!

Galeongirl · 02-06-2008, 11:15 AM

YES YES YES!!!!!

I was |----|THIS close to buying some (red) converses online last week, it's a GOOD thing I don't have a creditcard and had to borrow one.... now I can get these

I wonder what they'll look like!

OrARoundabout · 02-06-2008, 02:45 PM

WOOOOO!

My two fav things: Edge and Converse!

BonoFox1 · 02-06-2008, 02:56 PM

AWESOME!!!! I would LOVE to see Edge's and Billy's designs

...

achtung_girl · 02-06-2008, 03:00 PM

I need them!!! cause I'm tall, I'm used to wear sneakers... but I don't have any Converse yet...

EdgeIsTooSexy · 02-06-2008, 03:02 PM

YAY

Edgette · 02-06-2008, 03:15 PM

Carmelu2fan · 02-06-2008, 07:30 PM

Edge is so freaking cool.

Lila64 · 02-06-2008, 07:36 PM

\Sidenote - I believe Target is now carrying some Converse product. Got an email from Target

Carek1230 · 02-06-2008, 08:31 PM

Must have Edge designed Converse for my collection!!

TheBrazilianFly · 02-06-2008, 08:38 PM

Wow, awesome news!! I hope Edge's Converse kicks major but!

He could totally do one with the colours of the Irish flag! That would be one cool Converse All Star. I would buy it!

WithOrWithOutE · 02-06-2008, 09:58 PM

Woo! that's awesome!

blm · 02-06-2008, 10:21 PM

Maybe Edge's will be a futuristic/outer space type of design!

bonocomet · 02-06-2008, 10:36 PM

cool

vertpomme · 02-06-2008, 11:20 PM

Quote:

Originally posted by Lila64

\Sidenote - I believe Target is now carrying some Converse product. Got an email from Target

Yep, they have shoes, clothes, and accessories. I want the
yellow dotted one stars, but I'll hold out until I see what Edge's
design looks like.

Edge + Chucks =

Val · 02-06-2008, 11:31 PM

Remember Edge's lunchbox? I think his sneaker design will offer a new meaning to kick ass!

mysterious_jen · 02-07-2008, 12:33 AM

Quote:

Originally posted by Carek1230
Must have Edge designed Converse for my collection!!

ohh baby this is awesome!

last unicorn · 02-07-2008, 12:44 AM

Thank God it's not Bono who designs the shoes. We all know what they would look like, don't we?

Ava79 · 02-07-2008, 12:47 AM

Quote:

Originally posted by last unicorn
Thank God it's not Bono who designs the shoes. We all know what they would look like, don't we?

So true!

02-06-2008, 09:21 AM	#1
europop2005 Refugee Join Date: Mar 2006 Posts: 2,420 Local Time: 07:38 PM	Woot!!! Edge designing a shoe!!! Converse fetes centennial with reissues, ad campaign By Donna Goodison Wednesday, February 6, 2008 - Updated 24m ago In celebration of its 100th year, Converse Inc. opened its archives to reissue some of its classic sneakers while giving modern twists to some of its iconic styles. Now owned by Nike Inc., North Andover-based Converse was founded by Marquis Mills Converse as the Converse Rubber Shoe Co. in Malden in 1908. It’s marking its centennial by using its new Century footwear collection, advertising and Web site to tell the stories of those who have elevated the status of the brand over the years. Converse will break a new global advertising campaign celebrating its Chuck Taylor All Star sneakers and their connection to pop-culture icons in the worlds of sports, music, fashion and art since their introduction in 1917. The “Connectivity” campaign will launch in 75 countries this month and hit the United States later this year. Among Converse’s new Century offerings are Black Fives sneakers that pay homage to the first professional African-American basketball teams that played in the United States in the first decades of the 20th century. One pair is a replica of the 1933 Converse All Stars worn by the players. The Black Fives Pro Leather 1976 and Black Fives All Star Revolution, meanwhile, are Converse styles re-imagined with a nod to the players. Another Converse style that’s being reissued is the original Pro Leather 1976 high-top worn by former Philadelphia 76er Julius “Dr. J” Erving in the days when short basketball shorts and tall socks ruled. “Over the past 30 years, it kind of evolved to more of a bulked up, beefed up shoe,” said Molly Carter, director of sports communications for Converse. “It’s being reissued in its original form both technically and aesthetically.” Converse also is bringing back the Weapon and Pro Team high-top basketball sneakers introduced in the 1980s, the Turf Pro and Tennis All Star shoes, and the lesser-known Scout (as in Boy Scouts) sneakers. As part of its collaboration with (Red), an organization founded by U2’s Bono and philanthropist Bobby Shriver to raise awareness and money for the Global Fund to fight AIDS in Africa, Converse is releasing a limited edition 1Hund(Red) Artists collection. Converse commissioned 100 artists to create their own sneaker designs. Contributors range from 28-year-old Boston artist Kenji Nakayama to U2’s The Edge to Billy Armstrong, lead singer and guitarist for Green Day. “It’s really inspirational to see how these artists have used the Chuck Taylor canvas to express something,” said Geoff Cottrill, Converse’s chief marketing officer. __________________

02-06-2008, 10:01 AM	#2
zuropa_fit Blue Crack Addict Join Date: Sep 2007 Location: burning up on re-entry Posts: 24,953 Local Time: 04:38 PM	Saw this on another site today! I don't know what they look like but I Edge and I Converse so I think it's save to say I WANT!! __________________

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02-06-2008, 02:45 PM	#4
OrARoundabout Rock n' Roll Doggie Band-aid Join Date: Jul 2007 Posts: 4,333 Local Time: 07:38 PM	WOOOOO! My two fav things: Edge and Converse!

02-06-2008, 02:56 PM	#5
BonoFox1 Blue Crack Supplier Join Date: Dec 2003 Location: Earth to Blue Crack to Planet Fierce and back again Posts: 47,435 Local Time: 03:38 PM	AWESOME!!!! I would LOVE to see Edge's and Billy's designs ...

02-06-2008, 03:00 PM	#6
achtung_girl New Yorker Join Date: Sep 2007 Posts: 3,049 Local Time: 12:38 AM	I need them!!! cause I'm tall, I'm used to wear sneakers... but I don't have any Converse yet...

02-06-2008, 03:02 PM	#7
EdgeIsTooSexy ONE love, blood, life Join Date: May 2007 Posts: 10,828 Local Time: 06:38 PM	YAY

02-06-2008, 03:15 PM	#8
Edgette ONE love, blood, life Join Date: Jun 2002 Location: White Sox Country Posts: 11,700 Local Time: 06:38 PM

02-06-2008, 07:30 PM	#9
Carmelu2fan Rock n' Roll Doggie FOB Join Date: Apr 2005 Location: LOST Posts: 8,295 Local Time: 06:38 PM	Edge is so freaking cool.

02-06-2008, 07:36 PM	#10
Lila64 Blue Crack Distributor Join Date: Mar 2005 Location: ♥Set List Lane♥ Posts: 52,894 Local Time: 04:38 PM	\Sidenote - I believe Target is now carrying some Converse product. Got an email from Target

02-06-2008, 08:31 PM	#11
Carek1230 Blue Crack Overdose Get me off the internetz! Join Date: Nov 2002 Location: wishing I was somewhere else.... Posts: 125,647 Local Time: 04:38 PM	Must have Edge designed Converse for my collection!!

02-06-2008, 08:38 PM	#12
TheBrazilianFly Rock n' Roll Doggie FOB Join Date: Sep 2002 Location: Porto Alegre, Brasil Posts: 8,582 Local Time: 09:38 PM	Wow, awesome news!! I hope Edge's Converse kicks major but! He could totally do one with the colours of the Irish flag! That would be one cool Converse All Star. I would buy it!

02-06-2008, 09:58 PM	#13
WithOrWithOutE ONE love, blood, life Join Date: Apr 2007 Location: Taking a Trip on A Gemini Spaceship Posts: 12,547 Local Time: 03:38 PM	Woo! that's awesome!

02-06-2008, 10:21 PM	#14
blm New Yorker Join Date: Jan 2006 Location: north and south of bono Posts: 2,506 Local Time: 07:38 PM	Maybe Edge's will be a futuristic/outer space type of design!

02-06-2008, 10:36 PM	#15
bonocomet Blue Crack Distributor Join Date: Dec 2005 Location: California :) Posts: 67,032 Local Time: 03:38 PM	cool

02-06-2008, 11:31 PM	#17
Val Rock n' Roll Doggie Join Date: Dec 2002 Location: New York Posts: 3,875 Local Time: 07:38 PM	Remember Edge's lunchbox? I think his sneaker design will offer a new meaning to kick ass!

02-07-2008, 12:44 AM	#19
last unicorn Blue Crack Addict Join Date: May 2006 Location: lost in poetry Posts: 19,446 Local Time: 12:38 AM	Thank God it's not Bono who designs the shoes. We all know what they would look like, don't we?