mama cass
Rock n' Roll Doggie VIP PASS
- Joined
- Aug 16, 2004
- Messages
- 6,293
I’m actually genuinely surprised that this little campaign hasn’t yet gotten a wrenching in the media. When I first saw this I really thought, shit-storm landing in 5,4,3,2… No? Huh…
I totally understand that they are well in the can to LV’s parent company, after they bailed out Edun, so there’s probably not much they could do about them wanting this kind of presence as a trade off. And I know that the fine print pushes Edun, and Ali is decked out in Edun, not LV, and I know it’s fashion/Edun, not poverty/ONE, and I get it’s meant to be about her, not him, and that the point of Edun is to try and push high end fashion over into something else. But, still… to any non-fine print reading person casually flicking through a magazine (surely a good 90% of the people who will see this), what does this look like?
In a snapshot, this plays right into the hands of absolutely everything thrown at Bono. If you want to come across as genuine, and you want to avoid being classed as just an ego-centric, loaded rock star, flying private jet from one of several luxurious homes around the globe, to spend a few minutes yelling at people about how they should do something about poverty, before returning to count your tax dodged dollars – I would think that wanting to avoid a tacky romanticising of it all via an Annie Leibovitz shoot (in all it’s airbrushed glory) would be a start, and that perhaps not having that romanticised version of yourself and your work used to push one of the most iconic examples of idiotic excess, would just be a given.
I understand how this likely came into being, but I really can’t see it in any way helping his cause, doing anything positive for his image, or in the end, even really giving Edun any kind of publicity or push. All you see is Bono, in Africa, Louis Vuitton bag, LV logo. Here he is to save Africa (soft focus sunset Africa), in all his luxurious glory. Really. Somewhere there's someone working in media relations for either U2 or ONE who is continually fielding stupid questions or challenges about Bono, and I can just imagine that person hearing he was off to Africa to shoot a Louis Vuitton advertisement with Annie Leibovitz and just going
yep, totally understand... i face-palmed too! lol!!!
i think it comes across so wrong...
what would Naomi Klein say eh?