GETTING THEIR IRISH UP: U2’s massive 839k #1 debut for Interscope follows a masterfully executed marketing plan, whose centerpiece was a bold co-branding move with the current hottest thing in music—Apple’s iPod. How well did it work? U2’s last album, All That You Can’t Leave Behind, dropped at the end of Oct. 2000 and sold 428k in its first week—and that was in a far more robust market. So at first blush, the band appears to have at least doubled its base. But there are four weeks left in the Q4 push, and retail pundits expect this one to keep moving big numbers beyond the holidays. Behind topped out at about 4.2 million. How big will the new one get? (12/2p)
Source: hits daily double
Any guesses for U.S. sales for the next four years, I'll be brave and say 7.5 million.
Source: hits daily double
Any guesses for U.S. sales for the next four years, I'll be brave and say 7.5 million.
