Here is a very wonderful article about what a great friend Bono can be to others.
I hope that it inspires all of us to do the same with each other.
Enjoy!
A buddy in Bono
Sometimes you can't make it on your own
CFO.com, April 26, 2007
Sarah Johnson
If your name is about to get tarnished in the press because of, say, formal Securities and Exchange Commission charges against you, it helps to have a PR firm ready to spin the case.
Or better yet, a charismatic and well-respected rock star.
And who better than Bono? That's where former Apple CFO Fred Anderson turned this week, with the help of crisis-PR specialist Sard Verbinnen, as the business press focused on news that the SEC had charged former Apple general counsel Nancy Heinen with stock-option backdating and settled with Anderson on similar accusations, recovering more than $3.6 million from him.
Sard Verbinnen — which handles "crisis communications counsel" to corporations and high-profile individuals — released a long, defensive press release on behalf of Anderson's lawyer, which is quite a rarity (we usually have to call them), and distributed a loving statement from Bono, a.k.a. U2's lead singer and apparent Nobel Peace Prize nominee.
"Fred Anderson is a man of the utmost integrity," Bono said. "He is a man to whom you would give the keys to your life and know it would be calmer, tidier, and better organized every day he was in it."
That's a heavy-duty vote of confidence from a guy who toes the line between publicly criticizing world leaders and asking them to fund his causes in Africa.
But support for the former CFO hardly comes as a surprise, since Bono is one of Anderson's investment buddies at private equity firm Elevation Partners.
We're not sure of Anderson's motives for being so vocal this week or why Steve Jobs is facing almost no scrutiny for his claim that he was unaware of any accounting issues.
But it's obvious that Anderson long ago moved on to more a more supportive "buddy," the same word used to describe Anderson's relationship with Jobs from 1997 to 2004 in this New York Times article.
© CFO.com, 2007.
http://www.atu2.com/news/article.src?ID=4615
GOTTA LOVE BONO
I hope that it inspires all of us to do the same with each other.
Enjoy!
A buddy in Bono
Sometimes you can't make it on your own
CFO.com, April 26, 2007
Sarah Johnson
If your name is about to get tarnished in the press because of, say, formal Securities and Exchange Commission charges against you, it helps to have a PR firm ready to spin the case.
Or better yet, a charismatic and well-respected rock star.
And who better than Bono? That's where former Apple CFO Fred Anderson turned this week, with the help of crisis-PR specialist Sard Verbinnen, as the business press focused on news that the SEC had charged former Apple general counsel Nancy Heinen with stock-option backdating and settled with Anderson on similar accusations, recovering more than $3.6 million from him.
Sard Verbinnen — which handles "crisis communications counsel" to corporations and high-profile individuals — released a long, defensive press release on behalf of Anderson's lawyer, which is quite a rarity (we usually have to call them), and distributed a loving statement from Bono, a.k.a. U2's lead singer and apparent Nobel Peace Prize nominee.
"Fred Anderson is a man of the utmost integrity," Bono said. "He is a man to whom you would give the keys to your life and know it would be calmer, tidier, and better organized every day he was in it."
That's a heavy-duty vote of confidence from a guy who toes the line between publicly criticizing world leaders and asking them to fund his causes in Africa.
But support for the former CFO hardly comes as a surprise, since Bono is one of Anderson's investment buddies at private equity firm Elevation Partners.
We're not sure of Anderson's motives for being so vocal this week or why Steve Jobs is facing almost no scrutiny for his claim that he was unaware of any accounting issues.
But it's obvious that Anderson long ago moved on to more a more supportive "buddy," the same word used to describe Anderson's relationship with Jobs from 1997 to 2004 in this New York Times article.
© CFO.com, 2007.
http://www.atu2.com/news/article.src?ID=4615
GOTTA LOVE BONO
