rihannsu
Refugee
U2 made a $100 million dollar profit from the POPMART tour. That was the guarantee they got from Michael Cohl who promoted the tour. The tour cost $214,000 dollars a day regardless if there was a show or not. The tour grossed $171 million dollars just from ticket sales, and the cost was actually around $70 million dollars which meant Michael Cohl did not have to dip into his own funds to make sure U2 got the $100 million dollar profit they signed on for.
U2's profit margin rose on the Elevation tour as the band went indoors with less cost, and the ticket prices went up substantially.
Despite going outdoors for Big shows on the Vertigo tour with each one of the outdoor gigs averaging about $1.2 million per show and the indoor shows about 1/3 of that, the tour grossed nearly $400 million dollars and yielded the band a the largest profit any artist had ever made on a tour at that point at around $300 million dollars.
It was my understanding that the $100 million guarantee only came into the contract on Elevation. Popmart was the first tour to use the worldwide promoter model signing with Cohl, but I don't remember there being a guarantee. I thought that was put into the second contract precisely because of the way things went down with Popmart. I'm not 100% certain so if you can point me to contradictory information that would be helpful. I do remember Paul McGuiness saying that when you looked at the numbers on a show by show basis there were places that in essence the band paid to play. The overall tour balanced out to a small profit after adding in merchandising revenue. Bono said that if 10% fewer tickets had sold they could have been bankrupted.
Dana