I never got this whole market value argument because I see bands as artists who want fans to hear their music
In reality the actual market value of these U2 gigs could be £200 per GA as there are probably enough hardcore U2 fans to pay that - but at the end of the day they will be pricing a lot of fans out that just cannot afford it - it comes down to where you draw the line
So whilst £200 may be a reflection of the market values, even £50 is expensive for a lot of people in the UK. As someone else says, there is a difference between what you can AFFORD to pay and what you are WILLING to pay.
In reality the actual market value of these U2 gigs could be £200 per GA as there are probably enough hardcore U2 fans to pay that - but at the end of the day they will be pricing a lot of fans out that just cannot afford it - it comes down to where you draw the line
So whilst £200 may be a reflection of the market values, even £50 is expensive for a lot of people in the UK. As someone else says, there is a difference between what you can AFFORD to pay and what you are WILLING to pay.