I liked it, particularly the second half, but I wouldn't place it very high in my Star Wars rankings or anything. As hard as they tried to cram a movie's worth of goodness into the final act, and it was indeed a great final act, I kind of agree with GAF's opinion that much of it felt like off-brand Star Wars. The characters were OK, the script was functional but uninspiring, the direction was competent, but for about half of the film, there was some spice missing. It was just...fine. A solid war film with a Star Wars skin over the top.
The second half was much better and, yes, that had a lot to do with bringing the new characters into a familiar context. The stakes rose, the tension heightened, the visuals grew more ambitious, it was just better. Sadly, the lack of intriguing character building prevented me from being saddened by all the (many, many) death scenes. I knew they were going to all die going in but that seemed fairly obvious from the start, especially having seen A New Hope, and little was done to conceal that throughout. Smartly, the screenwriters chose to heighten the quasi-religious fervor of both sides for their respective causes, which gave the film an opportunity to make some meaningful sociopolitical observations along the way. It's a good war film, but only about 30 minutes of it offers the cinematic spark that makes for a great Star Wars film.
There are a number of reasons for this. The tone was off sometimes, with much of the humor falling flat in the midst of such a grim atmosphere. I laughed a couple of times, but they tried to make me laugh far more times than that. The look of the film was rather bland, it had that gritty reboot thing going on, lots of greys and browns. There were some show-stopping visual moments, like Vader marching through the hallway and murdering everything in sight (this scene omg) or the overhead shots of the shield gate, or the final explosion, but it wasn't exactly a feast for the eyes overall. Finally, I just didn't really like the characters all that much. No one struck me as an obvious weak link, but all of the fresh faces in TFA were more memorable in my opinion. Funnier, quirkier, more flawed, more human. I look forward to seeing more from those characters. So much of Rogue One's cast felt like, well, vehicles for a suicide mission.
It's a good, quality film. I loved the final act and it made want to watch A New Hope immediately afterward, so it serves as a link between the PT and the OT. But I'm so glad that this was a standalone film and not our first look at the next generation of Star Wars; the spark isn't quite there, not to the degree that it was for The Force Awakens. I think Disney is doing a great job so far and am on pins and needles waiting for episode VIII, which I have a feeling could be something very special.
7.5/10
1. A New Hope
2. The Empire Strikes Back
3. The Force Awakens
4. Revenge of the Sith
5. Return of the Jedi
6. Rogue One
7. Attack of the Clones
8. The Phantom Menace