No 20th Century Fox fanfare, straight to LucasFilm logo, then you know the rest. Man, that orchestral blast as STAR WARS hits the screen never fails to pump me up. The crawl gets straight to it as well, "Luke Skywalker is missing" being a good as hook as any.
The opening scene is dark as, probably earns its rating right then and there with the village massacre. Loved everything really up until Finn and Rey board the Falcon, and my tempered expectations were more than met (side note - total Naussicaa vibe from Rey scavenging in the starship). But after a pretty sweet dogfight and Han and Chewie board to rapturous house applause, the film starts to meander and downshifts big time. Basically becomes half fan service (which starts with the first sight of the Falcon) and half rushed plot.
Things pick up towards the end with our heroes on the First Order planet, but it's essentially a replay of the RotJ Death Star assault and the originals entire second act aboard the Death Star. Like, beat for beat. I called Han's death since his confirmation, but didn't see him going out as an Obi-Wan surrogate.
I can also see why JJ silenced Mark Hamill in the promotional run up, can't go spoiling the fact he doesn't actually do anything in this film and is all set up for Ep 8.
All in all, they played safe and succeeded. It also means that the potential greatness of the film was limited from the get go. I'm not a fan of the prequels at all, but to me they failed on their own terms (as much as them being a prequel could anyway). But now that they've won back a lot of the audience who were soured on the prequels, I hope Rian Johnson can use this as a springboard to go for broke on his very own 'Empire'. I don't need to see that remade as they've just remade the original, but he's in a position to make a bold, risky film with our trust just as 'Empire' did.
Theory corner - so Rey is Han and Leia's daughter / Ren's sister? She's clearly got The Force from somewhere and it looks like she was part of Luke's Jedi Academy before being hidden for her own safety, just as her mother and uncle once were. Either that or she's Luke's daughter, but a brother-sister rivalry is better than cousins.
Edit - Uncharitable points:
*So that was Luke's light sabre that previously belonged to Annakin? When and how was that recovered from Cloud City?
*The whole map to find Luke plot was messy and poorly explained. Maybe Luke will elaborate in Ep 8, but it felt shaggy.
*Why was Leia using her best resources to find him anyway?
*R2D2 perked up out of nowhere, save for plot convenience.
*Shame we couldn't get Luke, Han and Leia sharing the screen one last time. But I can't complain about this AND fan service...
*Hey, maybe leave the highly identifiable droid on the ship when you go to a public place. Our heroes also didn't seem too fussed that they probably got every patron in that bar killed by the First Order, Hell, they practically acknowledged it was going to happen before it did!
*Poe disappears from the film and returns just as abruptly. Doesn't take much effort to follow his footsteps, but it still felt a bit handwavy when he meets up with Finn again.
*After all the criticism of a second Death Star in RotJ, they think a third is a good idea? Dispatched of just as easily?